Log In
News & Trends
Convention Center Veteran Is Making a Difference in her Community
Lisa Williams, senior national sales manager at the Orange County Convention Center and founder of a local nonprofit that has supported and mentored hundreds of teenage girls in and around Orlando, Florida, shares stories from her dual roles.
Finding Event Registration Patterns
One group of planners shared their registration pickup data for their 2022 events vs. their pre-COVID events to identify trends that may continue in the short term.
Back to the Future: Revisiting Event Planner Predictions From 2012
A decade ago, a group of meeting planners predicted what the year 2022 would look like for the business events industry. They weren’t too far off base.
3 Trends for the Future: Joy Workouts, Cultural Prescriptions, and Rewirement
“The Future 100: 2023,” Wunderman Thompson’s annual forecast that identifies 100 trends across industries, is out. Here are three trends that resonated with Editor in Chief Michelle Russell.
How to Use Social Proof to Market Your Event
There’s a reason why the average consumer reads 10 online reviews before making a purchase decision — people trust recommendations from other people, and that also goes for whether to attend an event.
3 Trends for the Future: Indigenous Innovation, Temperate Travel, and Ageless Play
“The Future 100: 2023,” Wunderman Thompson’s annual forecast that identifies 100 trends across industries, is out. Convene Deputy Editor Barbara Palmer examines three that connect to business events.
A Master Class on Forgiveness — and How to Hold a Virtual Session
The inaugural Global Scientific Conference on Human Flourishing was held entirely online, attracting 4,000 viewers. Here’s how one session kept participants engaged.
The Transformation of Business Events
What event organizers have learned about what their audiences want now.
Medical Society Finds Success by Getting Uncomfortable
After taking a chance on a new format during the pandemic, The Aesthetic Society is reaping the rewards of taking more risks with its annual conference in 2023.
Science Group’s Hybrid Meetings Improve Access and Affordability
The Genetics Society of America’s hybrid format, pricing structure, and content strategy gives global participants a chance to share the science.
Event Organizers Need Some New Measuring Sticks
Having changed so many things about how we design our events over the past three years — including fresh ways of delivering content, connecting communities, and new pricing models — it’s also time to take a new look at how we measure success.
Finding the ‘Sweet Spot’ for Anesthesiologist Group’s Annual Meeting
In November 2020, the American Society of Anesthesiologists took its annual meeting entirely online. Here’s what its digital event strategy looks like now.