News & Trends
Conference Reimagines Downtown by Expanding Beyond Chicago’s ‘Loop’
The pandemic accelerated problems facing cities around the world. Here’s how one organization’s annual event — in its design and program — is helping to usher in “a whole new era of city building.”
Identifying Key Conference Attendees for Growth
In his book Customer Centricity, Wharton’s Peter Fader writes that “in the world of customer centricity, there are good customers — and then there is pretty much everybody else.” He recommends focusing on and investing in retaining the former, while not ignoring the latter.
‘Let’s Have These Conversations’ About Civil Rights
An annual summer event produced by the Big Ten Conference for student athletes brings the United States’ civil rights history to life.
Hey Chatbot, What’s the Wi-Fi Password?
Say hello to the new generation of event chatbots powered by conversational AI.
Meetings Market Survey 2023: ‘The Work Has Gotten Very Difficult’
Respondents to our Meetings Market Survey — which we brought back after a COVID-induced break — shared that the post-COVID business environment brings a host of challenges that have yet to work themselves out. And they are feeling simultaneously anxious and excited about the future of the business events industry.
How Event Professionals Are Feeling About Their Jobs
As part of our 30th Meetings Market Survey, event professionals shared how outside forces and internal changes are affecting how they feel about their jobs, and what worries and excites them about the future.
Scrap Giant Makes E-Waste Problem Impossible to Ignore
A nearly 20-foot-tall, 1-ton sculpture made of discarded electronics was the centerpiece of a first-ever Sustainability Village at a global consumer electronics and home appliances trade show.
How Exhibitors Can Adapt to Shifting Marketing Realities
Most event metrics, including overall registration numbers, have been on the upswing in this new post-pandemic normal. The long-term outlook for exhibitors, however, may not be as rosy.
How We Do It: Jaimé Bennett on Beginning and Ending an Event With Authenticity
The opening and closing sessions at Convening EMEA 2023, which dared to be a little different, paid off by creating memorable experiences that supported the goals of the event — and what matters most to participants.
What Do the World’s Simplest Brands Share With Events?
At PCMA’s Convening EMEA in Copenhagen in September, a global brand strategist explored how the most memorable brands embrace simplicity.
Events Industry Forecast 2023: Where We Are Now
For this year’s Industry Forecast, we’ve culled the latest research on business events and the sectors that support them — travel, event technology, lodging, and the workplace — asking experts to provide insights about what to expect next. Here are some of those insights.
’The Event-Industry Adaptations Are Coming Fast and Furious’
Technology journalist Michelle Bruno shares what — in addition to AI — planners should keep their eye on in Convene’s annual Events Industry Forecast.