Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

2 Programs Refine Recipe to Reduce Homelessness

Community culinary education programs help participants secure jobs and housing — and offer event organizers ways to support their efforts.

BY Barbara Palmer March 1, 2019

CHEFS Training Program Goes Beyond Knife Skills

Culinary program for the unsheltered teaches students kitchen — and life — skills.

BY Barbara Palmer February 26, 2019

7 Fears Event Marketers Need to Overcome

One of the best pieces of marketing advice? Get comfortable with being uncomfortable. Doing what we’ve always done comes easily, but it rarely produces new results.

BY Kimberly Hardcastle February 26, 2019

This Show’s Soundtrack Should Be ‘Gimme Shelter’

Annual show brings tent-rental company owners and tent manufacturers together under one roof. Make that under one tent.

BY Casey Gale February 26, 2019

‘Profound’ Impact at AIME

Dialogue in the Dark pop-up at AIME let attendees experience blindness. It ‘was problem solving, team building, and personal development at its finest.’

BY Lane Nieset February 25, 2019

Network Performing Arts Production Workshops Brings WorldWide Artists Together

NPAPWS unites musicians, academic administrators, technology developers, and staff members from performing arts venues to understand how new technologies can revolutionize long-distance learning and collaboration.

BY David McMillin February 25, 2019

Customer Feedback: Rethinking the CAB Experience

The Georgia World Congress Center’s first-ever customer advisory board meeting was built on the power of the unexpected.

BY David McMillin February 25, 2019

How to Design Human Experiences Amid Rapid Digital Change

Technology, strategists say, should enhance the live event experience and allow for frictionless communication.

BY Kim Benjamin February 25, 2019

Accessibility: What Clauses to Include in Your RFP

BestCities Global Alliance’s recent ‘Universal Accessibility in Meetings’ report offers tips on how to make business events more inclusive. Step one: Start with your RFP — here’s what other events organizers have included in theirs.

BY Jasmine Zhu February 23, 2019

Leaving a Positive Footprint

When ESSKA met in Glasgow last year, the event contributed £5 million in direct benefits to the city. That alone can be considered a worthy legacy. But ESSKA wanted to do more. Here’s a look at what steps it took.

BY Rémi Dévé February 22, 2019

Give Your Attendees’ Brains a Break, Not a Workout

Two Convening Leaders 2019 sessions shared why cramming your education program with loads of content actually detracts from your participants’ ability to learn — and what you need to do instead.

BY Betsy Bair February 22, 2019

When it Comes to Trade Shows, What Separates Men From Women?

The Center for Exhibition Industry Research analyzed what men and women seek to gain from attending a trade show and why their objectives differ.

BY David McMillin February 21, 2019

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