Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

A Playful Approach to Community Service

See what happens when members of the American Academy of Orthopaedic Surgeons come together in a project tied directly to what they care about — and that also leaves something behind in the communities where they meet.

BY Barbara Palmer February 20, 2017

Silence Really Is Golden

Research shows that short periods of quiet time help us process our experiences. Here’s what that means for events.

BY Michelle Russell February 17, 2017

A Few Tweaks Can Work Wonders for Meetings

More than 1,200 people participated in the 128th Annual Meeting of the National Association of Regulatory Utility Commissioners (NARUC) last year, which was held Nov. 13–16 at the La Quinta Resort and Club, near Palm Springs, California. The event brings federal-utility staff members and commissioners together with consumer advocates, lobbyists, and nonprofit representatives. Every meeting

BY Barbara Palmer February 15, 2017

Because Everybody Could Use a Nap

Casper Mattresses’ ‘snooze room’ is an event sponsor’s dream

BY David McMillin February 9, 2017

3 Valuable Lessons From Microsoft’s Digital Strategy

As Microsoft works to help businesses create and optimize their digital transformation, the company counts on events, both digital and face to face, to strengthen its relationships with existing partners, connect with new potential customers and spread knowledge about its newest products. While the company has an impressive portfolio of face-to-face events, it’s impossible to

BY Carolyn Clark February 7, 2017

Seeing the Unseen

How do you inject a familiar idea, or event, with new life? Two creative experts — Dan Goods of NASA’s Jet Propulsion Laboratory and Kati Quigley of Microsoft — share their sources of inspiration.

BY Corin Hirsch February 7, 2017

Mastering the Art of Online Education

What does it take to develop an engaging online course?

BY Michelle R. Davis February 1, 2017

How Airbnb Open Is Changing the Attendee Experience

The peer-to-peer sharing platform has disrupted the hotel industry. Are meetings next?

BY David McMillin February 1, 2017

Inside Emojicon 2016, 1st Conference Designed Around ‘Picture Characters’

Emoji may be adorable, but with billions sent each year, they also carry enormous social, political, and cultural weight.

BY Barbara Palmer February 1, 2017

A ‘Shark Tank’ for the Travel Industry

The Phocuswright Innovation Platform is reinventing how innovators find funding.

BY David McMillin February 1, 2017

Behind the Scenes: Guiding Principals

Why we call PCMA’s annual Meeting ‘Convening Leaders’

BY Michelle Russell February 1, 2017

Cutting Down on No-Shows

The National Association of Regulatory Utility Commissioners began charging a nominal fee for an annual luncheon — and cut down on no-shows and food waste.

BY Corin Hirsch February 1, 2017