Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

Cross-team Collaboration — the Most Overlooked Event Strategy

Working together across all your teams and partners can help you attract more attendees. Here are some proven tips to create a unified effort.

BY Bill Zimmer July 8, 2022

Speaking Volumes With Your Event Data

If you’ve taken on the job of analyzing data from your events, we’d like to help you share the results in a way that provides forward direction for your organization and boosts your profile.

BY Michelle Russell July 7, 2022

Confessions of a Conference Spy

There is only one feedback question about your events that really matters.

BY Beth Surmont July 1, 2022

Monterey Bay Aquarium’s Sustainability Efforts Cause Ripple Effect

As the Monterey Bay Aquarium systematically eliminated single-use plastic from its operations, it led to more sustainable practices throughout an entire supply chain.

BY Barbara Palmer June 30, 2022

A Sea Change for Event Sustainability

Five years ago, a majority of planners weren’t particularly interested in sustainability efforts at special events at the Monterey Bay Aquarium. Lately, there’s been a big shift.

BY Barbara Palmer June 30, 2022

Face-to-Face Event Attendance in 2022

In-person events are returning and planners are examining their attendance numbers and what they can do to increase them. Members of the PCMA Catalyst community discussed the topic.

BY Convene Editors June 27, 2022

4 Design Options That Can Amplify Conference Content

As live conferences return, event organizers need to make complex decisions about how to incorporate digital product extensions into their business model. Here’s a framework to consider.

BY Dave Lutz, CMP June 27, 2022

Meetings and Your Brain: How Sticky Notes Help Ideas Stick

The Spark Wall at EduCon 22 is one example of using sticky notes to share ideas at an event. Here’s the neuroscience behind it.

BY Barbara Palmer June 9, 2022

10 Ways to Make an Impact With Your Event F&B

Quick wins do not mean shortcuts, EduCon panelists agreed — making social and environmental impact takes time and planning.

BY Curt Wagner June 6, 2022

HHH Volunteers to Help NOLA Residents Plan for Hurricane Season

Family care kits aim to take out some of the stress out of hurricane season and connect residents with resources.

BY Barbara Palmer June 3, 2022

Championing Connection and Community in Minneapolis 

Meet Minneapolis’s CEO Melvin Tennant shares how the DMO is addressing stress from the pandemic, George Floyd’s murder, and other world events with strategies and policies designed to support employees and the community.

BY Barbara Palmer May 31, 2022

IMEX Frankfurt Exhibitors Promote Sustainability

The Scottish Event Campus will plant a tree for every meeting its representatives conduct with IMEX attendees, while visitBerlin will offer event sustainability checks for planner attendees.

BY Curt Wagner May 26, 2022

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