Event Strategy & Design
Cross-team Collaboration — the Most Overlooked Event Strategy
Working together across all your teams and partners can help you attract more attendees. Here are some proven tips to create a unified effort.
Speaking Volumes With Your Event Data
If you’ve taken on the job of analyzing data from your events, we’d like to help you share the results in a way that provides forward direction for your organization and boosts your profile.
Confessions of a Conference Spy
There is only one feedback question about your events that really matters.
Monterey Bay Aquarium’s Sustainability Efforts Cause Ripple Effect
As the Monterey Bay Aquarium systematically eliminated single-use plastic from its operations, it led to more sustainable practices throughout an entire supply chain.
A Sea Change for Event Sustainability
Five years ago, a majority of planners weren’t particularly interested in sustainability efforts at special events at the Monterey Bay Aquarium. Lately, there’s been a big shift.
Face-to-Face Event Attendance in 2022
In-person events are returning and planners are examining their attendance numbers and what they can do to increase them. Members of the PCMA Catalyst community discussed the topic.
4 Design Options That Can Amplify Conference Content
As live conferences return, event organizers need to make complex decisions about how to incorporate digital product extensions into their business model. Here’s a framework to consider.
Meetings and Your Brain: How Sticky Notes Help Ideas Stick
The Spark Wall at EduCon 22 is one example of using sticky notes to share ideas at an event. Here’s the neuroscience behind it.
10 Ways to Make an Impact With Your Event F&B
Quick wins do not mean shortcuts, EduCon panelists agreed — making social and environmental impact takes time and planning.
HHH Volunteers to Help NOLA Residents Plan for Hurricane Season
Family care kits aim to take out some of the stress out of hurricane season and connect residents with resources.
Championing Connection and Community in Minneapolis
Meet Minneapolis’s CEO Melvin Tennant shares how the DMO is addressing stress from the pandemic, George Floyd’s murder, and other world events with strategies and policies designed to support employees and the community.
IMEX Frankfurt Exhibitors Promote Sustainability
The Scottish Event Campus will plant a tree for every meeting its representatives conduct with IMEX attendees, while visitBerlin will offer event sustainability checks for planner attendees.