Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

How Airbnb Open Is Changing the Attendee Experience

The peer-to-peer sharing platform has disrupted the hotel industry. Are meetings next?

BY David McMillin February 1, 2017

Inside Emojicon 2016, 1st Conference Designed Around ‘Picture Characters’

Emoji may be adorable, but with billions sent each year, they also carry enormous social, political, and cultural weight.

BY Barbara Palmer February 1, 2017

A ‘Shark Tank’ for the Travel Industry

The Phocuswright Innovation Platform is reinventing how innovators find funding.

BY David McMillin February 1, 2017

Dorri McWhorter on Breaking out of the Bubble

Ascent is a new initiative by PCMA and Convene, to inspire and spur inclusion and diversity in our industry. Ascent also seeks to reach decision makers and workplace leaders, to
BY Convene Editors February 1, 2017

A Social Hologram

Attendees frolicked with hologram technology at Convening Leaders — and imagined potential uses.

BY Barbara Palmer January 30, 2017

3 Tips to Jump-Start Your Meeting’s Next Redesign

Hitting the ‘refresh’ button isn’t always easy. Stacey Chang, executive director of the Design Institute for Health at the University of Texas at Austin, has some concrete advice for getting started.

BY Corin Hirsch January 24, 2017

Watson, Mix Me a Drink. You Know What I Like.

During Austin’s South by Southwest Interactive Festival 2016, IBM demonstrated how sensory analytics and personalization can be used to amp up an event.

BY Corin Hirsch January 16, 2017

Designing Corporate Events With Sales Professionals in Mind

A well-designed event can shave months — or even years — from a sales cycle.

BY Michelle Russell January 9, 2017

Five Ways to Take Ownership of Your Learning

Dave Lutz, CMP, on how to get the most out of learning opportunities at events like Convening Leaders 2017.

January 4, 2017

Predicting 2017

Here is what you need to know to success in this year’s ‘customer-led, digital-centric’ market.

BY Deborah Sexton January 3, 2017

What Will the Trump Administration Mean for Meetings?

Convene talked to two industry veterans about what the incoming administration might mean for meetings and events — and got two different views.

BY Christopher Durso January 3, 2017

The ‘United Nations for Startups’

The StartUp Grind 2017 Global Conference brings together startup founder from 87 countries.

BY Corin Hirsch January 3, 2017

Become a Member

Get premium access to provocative executive-level education, face-to-face networking and business intelligence.

Join PCMA