Digital Events

Best practices and case studies for pulling off exceptional virtual and hybrid meetings.

Why Expos Don’t Convert Well to Virtual

The exhibit revenue model is based on selling real estate — the larger the lot and better the location, the more we can charge our anchor exhibitors. Unfortunately, that doesn’t translate well to the virtual space.

BY Dave Lutz, CMP August 31, 2020

Meals on Wheels

Virtual attendees at the 3rd Annual Food on Demand Conference sought guidance on how to manage the cost of using delivery services with their business so severely impacted by COVID-19.

BY Casey Gale August 31, 2020

Thinking Inside the Box

How one virtual conference broke up a full day of screen-gazing with an “experience box” that had been delivered to participants’ homes, containing items to be unveiled at particular times during the day-long event.

BY Michelle Russell August 25, 2020

The DNC’s High-Stakes Experiment

Five takeaways from the country’s first digital political convention.

BY Barbara Palmer August 24, 2020

CMEs at Virtual Events: A Live Versus on-Demand Challenge

As the International Society on Thrombosis and Haemostasis has learned, offering CMEs at virtual events comes with different requirements, depending on when the sessions are viewed.

BY Casey Gale August 24, 2020

A Hybrid Event Playbook for 2021

The good news is you have more control over your next event than you may think. But you need to develop a strategy.

BY Don Neal August 24, 2020

Getting the Timing of Virtual Events Right

How can virtual meetings accommodate attendees joining in from different time zones? Members of the PCMA Catalyst community recently discussed options.

BY Convene Editors August 24, 2020

How a Marketing Guru Markets a Virtual Event

Internet Marketing Association will attempt to break a Guinness World Record for the largest attendance for a virtual marketing conference. The association is banking on a drawing for a Tesla Model 3 and $100,000 in merchandise — plus free registration — to incentivize a crowd.

BY Jennifer N. Dienst August 24, 2020

Are Virtual Events Enough?

Competing for delegate attention has never been easy. Now, with the rise of virtual events, the power of connecting with audiences in-person is becoming clear. 

BY Chantal Sturk-Nadeau August 24, 2020

Turning an In-Person, One-Off Event to Online All the Time

The United Fresh Produce Association made its annual convention into a digital experience and ‘built a year-round convention center’ for commerce, engagement, and learning. Here’s what’s worked and what hasn’t.

BY Jennifer N. Dienst August 18, 2020

What Skills Do You Need? Depends on Where You Are

PCMA’s COVID-19 Recovery Dashboard surveys offer insight into where planners and suppliers think the business events industry is headed. Here’s a look at how the results of the July survey compare to the same survey, also from July, in the APAC region.

BY Michelle Russell August 14, 2020

Keeping a Fully Planned In-Person Program Intact Online

When the Society for Industrial and Organizational Psychology was forced to quickly move its in-person event online for its first virtual conference, organizers’ biggest concern was how to preserve 1,500 peer-reviewed and -accepted presentations.

BY Casey Gale August 12, 2020

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