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Digital Events
Webinar: A Whistle-Stop Tour of Ireland
Join us for a whistle-stop tour of the Emerald Isle, where Meet in Ireland will be bringing you a flavor of Ireland from the comfort of your own home. During the webinar you will learn why Ireland is the perfect destination to host an international conference, and you will also hear about one association’s journey and experience of hosting their conference in Ireland. You can also expect to be treated to plenty of fun entertainment that showcases traditional Irish music and dance at its best.
Changing Event Industry Models: 2 Examples
What a mentorship program for global women business leaders and an awards program at New Orleans Ernest N. Morial Convention Center have in common.
Mother of Invention: Rethinking Business Events in Light of COVID-19
“Necessity” is a mild way to describe the impetus for invention brought by COVID-19. We’ve learned in 2020 that creativity is, as business strategist Natalie Nixon argues, “incredibly practical and crucial to survival” — in the business events industry especially, where the pandemic has forced us to go digital or go dark.
The 4 Phases of Virtual Events
Beth Surmont, CAE, CMP, director of experience design at 360 Live Media, reflects on what she’s learned about virtual events.
Making a Splash With the California Mermaid Convention
California Mermaid Convention dives into its first digital event, casting a net across the seas to attract a worldwide audience of mermaid enthusiasts, influencers, and entertainers.
Making a Marketing Shift for Digital Events
Convening Leaders speaker Ben Hindman, CEO of Splash, says that virtual events require a significant marketing shift — focusing less on the event experience and more on establishing your value proposition.
Return on Events: New Metrics for Now — and Into the Future
The PCMA research study, Beyond ROI to ROE, provides a new framework and toolkit to help business event professionals analyze, quantify, and report on the impact of meetings and events — with a novel approach that makes it possible to equally measure the countable metrics and the magic that happens when we gather.
Designing a Digital-First Event Experience
Held last month in Sydney, PCMA’s Convening Asia Pacific: Global Recovery Forum provides a few lessons in hybrid event experience design that prioritize safety for in-person attendees and interactivity for digital participants.
Meeting Professionals: What Would You Do?
Try your hand at this simulation, part of a weeks-long conference that was designed to demonstrate a new model for continuing medical education.
Marriott’s Hybrid Event Engages Both Audiences
In early November, Marriott International launched its “Connect with Confidence” hybrid event series to help event professionals experience the future of meetings.
Palatable Progress: The Power of Culinary Travel Experiences
Food and culture tours — both live and virtual — can make complicated and uncomfortable history lessons much easier to digest.
How Hybrid Is Taking Center Stage in Convention Centers
To meet the evolving needs of the business events industry in light of the COVID-19 pandemic, convention centers and other meeting venues are adding broadcast studios to their list of options for event producers.