Business of Events

Money-saving, revenue-raising, and risk-management strategies for meetings and trade shows of all sizes. And we look at the logistics of international meetings, from cultural concerns to business practices around the globe.

Business Events Industry Adds More Than $1 Trillion to Global Economy

Preliminary results of the first Global Economic Significance of Business Events study commissioned by the Events Industry Council demonstrates the industry’s impact.

BY Curt Wagner October 19, 2018

Timetable for Bringing International Attendees to the U.S.

Looking to attract attendees from outside the U.S. to your event in the States? Here’s a three-stage strategy to consider over the course of a year.

BY Kimberly Hardcastle-Geddes October 1, 2018

How Convention Centers Are Responding to Homelessness

Convention centers sit in the middle of the tension between homeless individuals and meeting attendee perceptions. But when it comes to lending a helping hand, here is a long list of centers who refuse to be bystanders.

BY Convene Editors October 1, 2018

Cape Town Turns Water Crisis Into Legacy

Rather than scare conferences away, the crisis became an opportunity to become a knowledge leader and global champion in an under-recognized but growing field.

October 1, 2018

Top Cities Ranked by Event Professionals

Curt Watkins, principal at Watkins Research, on what’s changed in the CVB industry, and what planners are looking for now.

October 1, 2018

Storm Recovery Efforts Nothing New for Carolina Destinations

While Hurricane Florence didn’t touch down in Charleston, the destination estimates it took a $63-million hit as a result of canceled events. Other communities in the Carolinas ravaged by the hurricane are in recovery mode.

BY Nancy Mann Jackson September 28, 2018

How CVBs Create Memorable Site Visits

Comments from planner respondents to the biennial Watkins Report show that when CVBs go out of their way to make personal connections with them, it has a big impact on site selection.

BY Casey Gale September 24, 2018

Visa Issues Force Business Festival to Develop Plan B

Organizers of the Fifteen Seconds Festival faced unforeseen issues with U.S. immigration officials, but they aren’t letting those challenges cancel their first-ever event in Detroit next week.

BY David McMillin September 14, 2018

Two Schools of Thought About Event Marketing Via Email

In email marketing, less is more. Here are two minimalist approaches, each taking an opposite tack.

BY Kimberly Hardcastle-Geddes September 4, 2018

20 Thought Leaders Talk About How Events Industry is Getting Better

From changes in technology to the re-classification of ‘business events,’ here’s what 20 thought leaders had to say about the evolution of the meetings & events industry.

BY Convene Editors August 1, 2018

The Game of Sustainable Event Planning

Decisions about sustainable event solutions can be clarified with a deck of cards and a few rubber bands, using a game demonstrated by Yalmaz Siddiqui, vice president of sustainability at MGM Resorts. 

BY Jasmine Zhu June 8, 2018

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