Business of Events
Bizzabo Finds ‘Pretty Big Discrepancy’ in Speaker Diversity
A new study uses AI facial-recognition technology to spotlight gender inequity among speakers at events around the world.
A More Authentic Way to Connect Attendees With Exhibitors
Forget the immediate sales pitch. Perhaps trade-show organizers should suggest that exhibitors give attendees a more surprising conversation-starter: one of their favorite books.
Tariffs Trouble: Business Events Trapped in Trade War Zone
Organizers for business events across a swath of industries are bracing for the toll tariffs will take on their shows in the next year and beyond.
Business Events Trends for 2019
What do experts see on the business events horizon?
Dealing with Risks and Threats
What steps should event strategists take to make sure they are prepared for a crisis?
Be Smart About Gift-Giving
Across Asia, gifts can symbolise the beginning of meaningful relationships, but ‘it is important to ensure the right gifts are presented at the right time.’
Why to Stay Loyal
Responding to a recent Communique article on hotel loyalty programmes, CWT’s Nina Gomez says such schemes have benefits. But do your homework.
What Beyoncé and Jay-Z Can Teach You About Digital Strategy
Instead of giving the online audience the full concert experience, the most famous couple in hip-hop offered a small glimpse of the stage at a recent performance in South Africa. Event organizers can take a cue from the FOMO-inducing approach.
5 Event Marketing Strategies to Focus on in 2019
We asked a handful of mdg’s in-house experts for resolutions to inspire your event marketing campaigns in the coming year. From leverage more behavioral data to international relationships to writing for robots, here are fives strategies to put into action.
American Institute of Architects Convention Becomes Better by Design
The 150-plus-year-old American Institute of Architects’ annual convention was stripped down to the studs. Here’s a look at the first phase of its remodel.
What Amazon’s HQ2 Search Means for Business Events Industry
After a hotly contested, year-long search for a second base, the e-commerce giant announced two new homes. What can event organizers take away from Amazon’s RFP process?
Study: Corporate Incentive Travel a Boon for Business Events in APAC
Sixty percent of planners surveyed said CIT is replacing financial incentives and bonuses as a way to motivate staff.