Business of Events

Money-saving, revenue-raising, and risk-management strategies for meetings and trade shows of all sizes. And we look at the logistics of international meetings, from cultural concerns to business practices around the globe.

Bizzabo Finds ‘Pretty Big Discrepancy’ in Speaker Diversity

A new study uses AI facial-recognition technology to spotlight gender inequity among speakers at events around the world.

BY Casey Gale December 20, 2018

A More Authentic Way to Connect Attendees With Exhibitors

Forget the immediate sales pitch. Perhaps trade-show organizers should suggest that exhibitors give attendees a more surprising conversation-starter: one of their favorite books.

BY David McMillin December 19, 2018

Tariffs Trouble: Business Events Trapped in Trade War Zone

Organizers for business events across a swath of industries are bracing for the toll tariffs will take on their shows in the next year and beyond.

BY Nancy Mann Jackson December 14, 2018

Business Events Trends for 2019

What do experts see on the business events horizon?

December 11, 2018

Dealing with Risks and Threats

What steps should event strategists take to make sure they are prepared for a crisis?

December 11, 2018

Be Smart About Gift-Giving

Across Asia, gifts can symbolise the beginning of meaningful relationships, but ‘it is important to ensure the right gifts are presented at the right time.’

December 11, 2018

Why to Stay Loyal

Responding to a recent Communique article on hotel loyalty programmes, CWT’s Nina Gomez says such schemes have benefits. But do your homework.

December 10, 2018

What Beyoncé and Jay-Z Can Teach You About Digital Strategy

Instead of giving the online audience the full concert experience, the most famous couple in hip-hop offered a small glimpse of the stage at a recent performance in South Africa. Event organizers can take a cue from the FOMO-inducing approach.

BY David McMillin December 7, 2018

5 Event Marketing Strategies to Focus on in 2019

We asked a handful of mdg’s in-house experts for resolutions to inspire your event marketing campaigns in the coming year. From leverage more behavioral data to international relationships to writing for robots, here are fives strategies to put into action.

BY Kimberly Hardcastle-Geddes December 7, 2018

American Institute of Architects Convention Becomes Better by Design

The 150-plus-year-old American Institute of Architects’ annual convention was stripped down to the studs. Here’s a look at the first phase of its remodel.

BY Nichole Bernier November 28, 2018

What Amazon’s HQ2 Search Means for Business Events Industry

After a hotly contested, year-long search for a second base, the e-commerce giant announced two new homes. What can event organizers take away from Amazon’s RFP process?

BY David McMillin November 19, 2018

Study: Corporate Incentive Travel a Boon for Business Events in APAC

Sixty percent of planners surveyed said CIT is replacing financial incentives and bonuses as a way to motivate staff.

BY Cristi Kempf November 12, 2018

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