Business of Events

Money-saving, revenue-raising, and risk-management strategies for meetings and trade shows of all sizes. And we look at the logistics of international meetings, from cultural concerns to business practices around the globe.

Designing Corporate Events With Sales Professionals in Mind

A well-designed event can shave months — or even years — from a sales cycle.

BY Michelle Russell January 9, 2017

‘Your Reservation May Be in Jeopardy’

How one housing-pirate company is duping registrants out of their hotel rooms — as well as hundreds of thousands of dollars — by using fake websites.

BY Michelle Russell July 26, 2016

Poachers: Putting the ‘Arrr!’ in Room Block

When Lisa Mikita, CMP, CAE, started her new job at the American Foundry Society (AFS) this past fall, she had a new office, a new title — trade show and event manager — and new meetings to promote, including CastExpo ’16, AFS’s annual metal-casting exhibition. One aspect of Mikita’s work didn’t change, though. Almost from

BY Corin Hirsch December 31, 2015

How to Protect Your Room Block from Pirates

Pirates, poachers, room block bullies. These companies may be called different names, but every planner can agree that they represent big problems.

October 28, 2013