Business of Events

Money-saving, revenue-raising, and risk-management strategies for meetings and trade shows of all sizes. And we look at the logistics of international meetings, from cultural concerns to business practices around the globe.

Why the Sustainability of the Trade-Show Business Model is in Question

The most glaring of five realities of the B2B buyer — that three out of four B2B buyers conduct the majority of their research before talking to a salesperson — remains a major issue a year after we first discussed it.

BY Dave Lutz, CMP January 15, 2019

Making Sense of Room Block Decisions

New research aims to determine what inspires attendees to book inside — or outside — the block.

BY David McMillin January 9, 2019

PCMA Leaders Engage Participants in Town Hall Discussion

PCMA leaders took the stage for a Town Hall conversation on Tuesday. PCMA President and CEO Sherrif Karamat; Board of Directors Chair Claire Smith, CMP, Foundation Chair David Peckinpaugh, CMP,

January 8, 2019

Events Industry Takes on Homelessness, Sex Trafficking

How business-events industry can help solve our toughest problems.

BY Barbara Palmer January 8, 2019

Why Your Marketing Needs Nurturing

Stop selling. The first step to getting prospective attendees to care enough about you to register is to show that you care about them.

BY David McMillin January 8, 2019

5 Trends to Watch for the Future of Business Events

Marriott and PCMA partnered on a study that takes a deep dive into how consumer and market forces will change business events.

BY Convene Editors January 7, 2019

Make Change Happen: Seth Godin Stresses Importance of Innovation

Do work that matters for people who care. Create change. That’s the role of business events professionals, according to marketing guru Seth Godin. Godin captivated the crowd Monday at Convening Leaders Main Stage presentation, “You Can’t Be Seen Until You Learn to See.”

January 7, 2019

Meetings Mean Business Coalition: Tackling Industry Turbulence

The Meetings Mean Business coalition’s 2019 agenda includes international expansion, influencer marketing campaigns, and a plan to deal with travel bans and boycotts.

BY David McMillin January 7, 2019

Time to Get More Serious About Protecting Data, Using It Wisely

Freeman’s Ken Holsinger offers his perspective on respecting each attendee’s data and points the way to a brighter future in which appropriate data capture leads to better decisions and better experiences.

BY David McMillin January 5, 2019

Report Spotlights 5 Forces Shaping Future of Business Events Industry

A new report helps event organizers design experiences that will resonate with participants today and tomorrow.

January 2, 2019

Bizzabo Finds ‘Pretty Big Discrepancy’ in Speaker Diversity

A new study uses AI facial-recognition technology to spotlight gender inequity among speakers at events around the world.

BY Casey Gale December 20, 2018

A More Authentic Way to Connect Attendees With Exhibitors

Forget the immediate sales pitch. Perhaps trade-show organizers should suggest that exhibitors give attendees a more surprising conversation-starter: one of their favorite books.

BY David McMillin December 19, 2018

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