Business of Events
Why the Sustainability of the Trade-Show Business Model is in Question
The most glaring of five realities of the B2B buyer — that three out of four B2B buyers conduct the majority of their research before talking to a salesperson — remains a major issue a year after we first discussed it.
Making Sense of Room Block Decisions
New research aims to determine what inspires attendees to book inside — or outside — the block.
PCMA Leaders Engage Participants in Town Hall Discussion
PCMA leaders took the stage for a Town Hall conversation on Tuesday. PCMA President and CEO Sherrif Karamat; Board of Directors Chair Claire Smith, CMP, Foundation Chair David Peckinpaugh, CMP,
Events Industry Takes on Homelessness, Sex Trafficking
How business-events industry can help solve our toughest problems.
Why Your Marketing Needs Nurturing
Stop selling. The first step to getting prospective attendees to care enough about you to register is to show that you care about them.
5 Trends to Watch for the Future of Business Events
Marriott and PCMA partnered on a study that takes a deep dive into how consumer and market forces will change business events.
Make Change Happen: Seth Godin Stresses Importance of Innovation
Do work that matters for people who care. Create change. That’s the role of business events professionals, according to marketing guru Seth Godin. Godin captivated the crowd Monday at Convening Leaders Main Stage presentation, “You Can’t Be Seen Until You Learn to See.”
Meetings Mean Business Coalition: Tackling Industry Turbulence
The Meetings Mean Business coalition’s 2019 agenda includes international expansion, influencer marketing campaigns, and a plan to deal with travel bans and boycotts.
Time to Get More Serious About Protecting Data, Using It Wisely
Freeman’s Ken Holsinger offers his perspective on respecting each attendee’s data and points the way to a brighter future in which appropriate data capture leads to better decisions and better experiences.
Report Spotlights 5 Forces Shaping Future of Business Events Industry
A new report helps event organizers design experiences that will resonate with participants today and tomorrow.
Bizzabo Finds ‘Pretty Big Discrepancy’ in Speaker Diversity
A new study uses AI facial-recognition technology to spotlight gender inequity among speakers at events around the world.
A More Authentic Way to Connect Attendees With Exhibitors
Forget the immediate sales pitch. Perhaps trade-show organizers should suggest that exhibitors give attendees a more surprising conversation-starter: one of their favorite books.