Log In
Audience Acquisition & Engagement
‘Networking Is a Verb’
We take a deeper dive into Freeman’s latest Event Organizer Trends Report to explore the gaps between what planners think attendees are looking for when it comes to networking and what eventgoers actually say they care about — plus, share some examples of how innovative organizers are giving them more of what they want.
Beyond the Old Boys’ Club: How Women Are Networking Their Way
Research shows traditional networking methods don’t work for women. A growing number of female-only events and spaces are trying to get it right.
Architects of Connection
Planners share how they are being more intentional about helping their event participants make more meaningful connections.
Building Authentic Connections: The Human-Centric Vision of C2 Montréal
Since it launched in 2012, the C2 Montréal conference — conceived by creative agency Sid Lee in partnership with Cirque du Soleil — has set a high bar for daringly different session formats, environments, and approaches to connecting diverse participants. How has that evolved?
Advanced Networking in the Curriculum at Higher Ed Event
From its session for first-time attendees to constituent roundtables and Connect and Collaborate sessions, the National Association of College and University Business Officers Annual Meeting focuses on helping its 2,000 attendees find — and connect with — their peers.
Event Attendees ‘Don’t Want to Waste Their Time Anymore’
The creator of Braindate, a platform that links event participants with shared interests, on what attendees are looking for now.
Leaning Into Connections Is the Secret to This Event’s Success
A session that served to reconnect attendees after the pandemic has become an essential element of the Exponent Philanthropy Annual Conference program.
Are You Delivering What the Next-Gen Attendee Wants?
A new Freeman trends report measures the gaps between the way organizers design their event programs and the preferences of a new generation of event attendees — and what the most innovative event organizers do differently.
Bingo: How a Lead Generation Conference Nailed Interactivity
At LeadsCon Connect, organizers devised a gamified way to deliver on its promise of connecting attendees and exhibitors.
One Way to Engage Attendees and Give Back to the Community
At WasteExpo 2024 in Las Vegas, organizers built engagement brick by brick with a LEGO wall — then donated all 18,000 LEGO pieces to a local non-profit helping children.
Designing ‘A Beautiful Nesting Ground’ for Deeper Relationships
How software company Avalara turned networking on its head and delivered business and bonding at its FUSE partner conference.
It’s Time to Ditch Those Tired Generational Stereotypes
When it comes to succeeding in the workplace, labeling people according to their age means we all lose. Consider shared values instead.