Creative Thinking and the Future of Event Marketing
Event marketers can take a page from content creators, says Kobe Global Technologies CEO Evangeline Leong, keynote speaker at PCMA APAC’s The Business of Events.
Event marketers can take a page from content creators, says Kobe Global Technologies CEO Evangeline Leong, keynote speaker at PCMA APAC’s The Business of Events.
Rooted in New York but reaching the world online, the Grow-NY Competition and Summit provides $3 million in funding for innovative startups working throughout the agrifood ecosystem, from new farming technologies to ready-to-eat food products.
“What gets measured, gets managed,” is a phrase coined by management guru Peter Drucker. For annual conferences, this is best accomplished by identifying and adopting a combination of leading and lagging performance measures.
When the International AIDS Society commissioned a local artist for its conference logo, it did more than honor the Indigenous population of host city Brisbane. It helped raise awareness of that community’s challenges with HIV.
A new research project looks at the disproportionate lack of women executives in the highest positions in the business events industry.
Unlock the power of AI in event management! Join our 'Enhancing Events with AI' course on Feb 26-27, 2024, Sydney.
PCMA Foundation announces support in scholarship to upskill event professionals. To help support the APAC event management profession adapt to the changing landscape of the business event industry, the PCMA Foundation is gifting the region support in scholarships for selective PCMA courses.
Convention attendees and exhibitors from some non-U.S. destinations have been contending with visitor visa processing times as long as 800 days, negatively impacting international participation at U.S.-based events. New legislation targeting the issue offers some hope.
In 2022, the results of Convene’s Annual Salary Survey indicated that while planners were commanding higher salaries on average than before COVID, they felt a greater sense of unrest. Help us understand how event organizers are being compensated — and therefore valued.
Karine Koh, Regional Advisory Board member of PCMA APAC, sharing her journeys and insights attending PCMA APAC Labs in June on Future of Work and Artificial Intelligence across Hong Kong, Singapore and Sydney.
The “Project SPARK: The AI Tool for Eventprofs, by Eventprofs” webinar on 18 July 2023 received incredible feedback on how SPARK can support and help them regain their precious time from repetitive tasks. “AI will not replace you and your job, but people who use AI will.” Veemal Gungadin, Founder & CEO, Gevme Hear from our participants on their thoughts and how they used SPARK: As a marketer for business events, SPARK saves me valuable time by swiftly extracting key takeaways from lengthy videos, summarise and transform them engaging LinkedIn posts. This allows me to focus on the aspects that require a human touch. Ethan Ng, Managing Partner, MET Communications "SPARK is an amazing tool for business events! I wish I had discovered it sooner when when I was crafting a session description from scratch last week. I dropped my content into SPARK, and it effortlessly outperform my copy!" Karen Bolinger, Interim Chief Executive Officer, Destination Gold Coast
Three practical ways to adapt your marketing to international audiences in a changing global environment.