PCMA Announces Plans for Global Growth

PCMA President and CEO Sherrif Karamat, CAE today announced a new and expanded leadership structure that reflects the association’s continued transformation toward the global leader in the business events industry and supports the business events communities throughout the APAC, EMEA and LATAM regions.

PCMA APAC Ask me Anything: Additional Questions

In this Ask Me Anything session, PCMA leaders Kirsten Olean and Sherrif Karamat shared their sincere and straightforward answers to questions from the APAC audience about the future of the business events industry.

white paper

‘A Marathon to Transform’ the Business Events Industry

PCMA, Singapore Exhibition & Convention Bureau, Singapore Tourism Board, and UFI, the Global Association of the Exhibition Industry, have jointly launched a white paper that provides a roadmap for the industry’s recovery.

Through COVID-19 and beyond: STB, PCMA and UFI launch white paper to reimagine the future of business events

Singapore Tourism Board (STB), Professional Convention Management Association (PCMA) and UFI (The Global Association of the Exhibition Industry) have partnered to launch a whitepaper titled “Reimagining Business Events –Through COVID-19 and Beyond”. Launched at the first hybrid Singapore MICE Forum x IBTM Wired at Marina Bay Sands on 28 June 2021, the white paper is

Deborah Caldwell, Asia Pacific Head of Event Marketing - Bank of America

DES Expert Hour Insights: Deborah Caldwell

Expert Hour Insights pull questions asked by students during the weekly live expert hours in the APAC Digital Event Strategist (DES) certification course. Deborah Caldwell, Asia Pacific Head of Events – Bank of America and DES APAC Expert for Module 6: Measurement + ROI.

World of Concrete 2021

Planners and Suppliers Focus Reskilling Efforts on New Business Models

In the latest Business Events Recovery Dashboard, planners and suppliers are divided on whether the recent CDC guidance on vaccinated people going mask-free will result in higher attendance at in-person events. But they are both focusing their efforts on creating new business models that work in the current events environment.

Seven Tips From Two of APACs Leading Event and Marketing Professionals

As the industry continues to experiment and adapt to the disruptions brought forth by the pandemic, we spoke with Kirsty Grimwade, Head of Events at AusIMM and Len Augustine, APJ Head of Portfolio, Ecosystem & Digital Marketing at SAP, to find out what pitfalls and challenges they are facing.

DES APAC Expert, Jayson Chau, Senior Manager – Digital, Sinclair Comms

DES Expert Hour Insights: Jayson Chau

Expert Hour Insights pull questions asked by students during the weekly live expert hours in the APAC Digital Event Strategist (DES) certification course. Jayson Chau, Senior Manager – Digital, Sinclair and DES APAC Expert for Module 5: Marketing + Social Media.

Ask Me Anything with PCMA Leadership Sherrif Karamat and Kirsten Olean

Join us in this interactive “Ask-Me-Anything” virtual session and get honest answers straight from PCMA leaders Kirsten Olean and Sherrif Karamat. As the business events industry takes on an ever accelerating pace, leverage on their insights to give yourself a competitive edge in this rapidly evolving world.