PAULA ROWNTREE

Head of Events & Experience, The Royal Australian College of General Practitioners

Paula has been a leader within the association, membership and business events sectors for more than 18 years. During this time she has successfully designed, developed and implemented business, membership and event strategies that have enhanced and increased the value of each association to its members and key stakeholders. As Head of Events & Experience with the RACGP, Paula leads their membership, events and knowledge management teams servicing more than 42,000 members.

Paula is currently a Board member with PCMA, the Professional Convention Management Association, a global association which represents the business events sector and this year joined the Board of AuSAE, the Australasian Society of Association Executives. Paula is a passionate advocate for the role associations play in enhancing the business and operating environments of their member and she strongly believes that business events lead to global social and economic transformation.

Session: Custom Deep Dive: Association Meetings and Events. 13:45 AEDT. 

This unprecedented disruption has forced event professionals from the association space adapt to this changing omnichannel environment and transitioning to virtual. Take a deep dive with our speakers as we discuss shifting priorities, challenges and their view towards a post-pandemic future.

Other speakers: Kirsty Grimwade

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