John Broome

JOHN BROOME

CEO, Association of Australian National Advertisers (AANA)

John is CEO of the Association of Australian National Advertisers (AANA), the peak industry body representing Australia’s advertisers and has been in the role since September 2017. Prior to the AANA John had a 25 year marketing career in FMCG, working in several categories including food, confectionery, household cleaners and personal care, with a number of global companies including Unilever, Kellogg, Nestle and Reckitt Benckiser. His most recent role was CMO at Unilever ANZ.

Originally from Yorkshire, England, John has lived and worked in several countries, including the US, Canada and the Middle East.

Session: Reinvent your Digital Marketing for the Next Normal. 14:45 AEDT.

The pandemic has made the marketer’s role in omnichannel engagement design more critical than ever with a wealth of digital tools to choose from. You’ll hear from CMOs who have incorporated innovative uses of digital channels to boost engagement, gather deeper audience insights and drive acquisition and growth strategies.

Other speakers: Lisa Ronson, Nicki Kenyon, Anthony Gregorio.

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