Connect, Innovate, and Inspire with PCMA in the APAC Region

As the world’s largest network of Business Event Strategists, PCMA is committed to delivering regionally relevant premier education, meaningful networking, and facilitating the growth of business events in the Asia Pacific region.

We are a diverse community of event professionals, event marketers, business leaders, suppliers, students, and faculty. We thrive on bringing people with purpose together and create experiences that drive business and social impact.

PCMA is headquartered in Chicago, USA, with partners and collaborators in over 40 countries. The Asia Pacific team is based in Singapore. The Asia Pacific Regional Advisory Board is dedicated to guiding the PCMA growth strategy and act as ambassadors to engage the community in the region.

PCMA has a unique global perspective talking directly to over 7,000 professional and student members and 100,000 business event stakeholders, who help form the education agenda and strategic planning.


APAC EVENTS & WEBINARS


EDUCATION

Digital Event Strategist Certification

DIGITAL EVENT STRATEGIST CERTIFICATION

Digital and hybrid events are here to stay. Learn from APAC local experts in this essential course.

CUSTOMISED TRAINING
SOLUTIONS

Discover the best in events education with PCMA APAC. Chat with us on training solutions for your needs.

PCMA FOUNDATION
SCHOLARSHIP & OPPORTUNITIES

The road to greatness is not always paved with equal opportunity. Own that road with PCMA Foundation.

Most up-to-date knowledge

“Grateful for PCMA scholarship, sharing up-to-date event knowledge with students. The DES Certification bridges textbook gap, prepares students for evolving industry. Valuable insights empower students’ future careers.”
Toby To
Assistant Lecturer of MUIC

Testament to industry needs

“The DES course equips me with the latest knowledge in digital events, meeting the ever-evolving needs of the industry. Grateful for this opportunity to stay ahead in the constantly changing event landscape!”
John Carl Lastierre
Managing Partner of MET Communications

NEWS & RESOURCES

Report Explores Guiding Principles for Event Design

Report Explores Guiding Principles for Event Design

The Six Truths for Innovative Event Strategies study, a research collaboration between PCMA, Marriott International, CEMA, and Storycraft Lab, offers business events industry insights ...
Guiding Principles in Experience Design - Six Truths for Innovative Event Strategies

Guiding Principles in Experience Design – Six Truths for Innovative Event Strategies

The six truths–rather than trends–for innovative event strategies to start implementing into your business events now. Brought to you by the PCMA Foundation in ...
<i>Convene</i>’s Events Industry Forecast for 2023

Convene’s Events Industry Forecast for 2023

We’ve brought back the industry forecast, curating research and trends in travel, hospitality, events, event tech — and, new this year, hybrid work — ...
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ON-DEMAND SESSIONS & WEBINARS

APAC Webinar: What's AI Doing in Events?
What's AI doing in events? PCMA offers an insightful webinar presented in collaboration with the Korea MICE Association. The event featured a panel of three experienced organisers who have begun exploring the integration of AI in events. The webinar was an opportunity to understand how AI revolutionizes event planning and ...
Public /

APAC Webinar: What’s AI Doing in Events?

Length:
01:00:42
Clock Hours:
1.0
APAC Webinar - Demo of Project SPARK: The AI Tool for Eventprofs, by Eventprofs
Get Stuff Done with PCMA’s AI Tool, Project SPARK Project SPARK - the AI tool for Eventprofs, by Eventprofs, is a once in a generation opportunity for the business events industry to understand and define how a disruptive technology will shape our chosen profession — the business events industry. Join ...
Public /

APAC Webinar – Demo of Project SPARK: The AI Tool for Eventprofs, by Eventprofs

Length:
00:43:02
APAC Webinar - Unlocking the Power of AI for Events
Meet Your Next Best Meeting Planning Tool: Artificial Intelligence (AI) Artificial intelligence technology and tools are now available to the masses. Not just ChatGPT, but Bing, Bard, Claude, Ernie, and more to come in the future. How are these AI tools going to help you in your event planning? “Unlocking ...
Public /

APAC Webinar: Unlocking the Power of AI for Events

Length:
00:57:06
Clock Hours:
1.0


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PARTNERS & SPONSORS

PCMA works with our partners to advance the skillset of the industry and create cross-community collaboration opportunities.

Marina Bay Sands

STRATEGIC ALLIANCE

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