Connect, Innovate, and Inspire with PCMA in the APAC Region

As the world’s largest network of Business Event Strategists, PCMA is committed to delivering regionally relevant premier education, meaningful networking, and facilitating the growth of business events in the Asia Pacific region.

We are a diverse community of event professionals, event marketers, business leaders, suppliers, students, and faculty. We thrive on bringing people with purpose together and create experiences that drive business and social impact.

PCMA is headquartered in Chicago, USA, with partners and collaborators in 72 countries and communities. The Asia Pacific team is based in Singapore. The Asia Pacific Regional Advisory Board is dedicated to guiding the PCMA growth strategy and act as ambassadors to engage the community in the region.

PCMA has a unique global perspective talking directly to over 7,000 professional and student members and 100,000 business event stakeholders, who help form the education agenda and strategic planning.

APAC EVENTS & WEBINARS


LEARNING COURSES

Online, Live or On Demand Courses

Expand your knowledge and earn CMP hours with relevant events education.

Customised Training Solutions

Discover the best in events education with PCMA APAC. Chat with us on training solutions for your needs.

Singapore In-person Course

This in-person course offers practical tools and fresh perspectives for event professionals.

Easily accessible knowledge

“Working in the fast-paced event industry means that I need to consistently enhance my
knowledge and skillset. The PCMA Event Leadership Institute has provided a suite of
content that is easily accessible for busy event planners looking to learn on the go!”
Hope Simona
Marketing & Events Coordinator, EventsAir

Learning the Power of AI

“It was illuminating to learn about AI’s relevance to exhibitions. By utilizing AI technologies to customize attendee experiences, streamline logistics, and transform event management procedures for increased effectiveness and impact, I would like to incorporate such knowledge into my work.
Christopher Chin
Senior Exhibition Manager, Comexposium Malaysia

NEWS & RESOURCES

Report Explores Guiding Principles for Event Design

Report Explores Guiding Principles for Event Design

The Six Truths for Innovative Event Strategies study, a research collaboration between PCMA, Marriott International, CEMA, and Storycraft Lab, offers business events industry insights ...
Guiding Principles in Experience Design - Six Truths for Innovative Event Strategies

Guiding Principles in Experience Design – Six Truths for Innovative Event Strategies

The six truths–rather than trends–for innovative event strategies to start implementing into your business events now. Brought to you by the PCMA Foundation in ...
<i>Convene</i>’s Events Industry Forecast for 2023

Convene’s Events Industry Forecast for 2023

We’ve brought back the industry forecast, curating research and trends in travel, hospitality, events, event tech — and, new this year, hybrid work — ...
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ON-DEMAND SESSIONS & WEBINARS

APAC Webinar: What's AI Doing in Events?
What's AI doing in events? PCMA offers an insightful webinar presented in collaboration with the Korea MICE Association. The event featured a panel of three experienced organisers who have begun exploring the integration of AI in events. The webinar was an opportunity to understand how AI revolutionizes event planning and ...
Public /

APAC Webinar: What’s AI Doing in Events?

Length:
01:00:42
Clock Hours:
1.0
APAC Webinar - Demo of Project SPARK: The AI Tool for Eventprofs, by Eventprofs
Get Stuff Done with PCMA’s AI Tool, Project SPARK Project SPARK - the AI tool for Eventprofs, by Eventprofs, is a once in a generation opportunity for the business events industry to understand and define how a disruptive technology will shape our chosen profession — the business events industry. Join ...
Public /

APAC Webinar – Demo of Project SPARK: The AI Tool for Eventprofs, by Eventprofs

Length:
00:43:02
APAC Webinar - Unlocking the Power of AI for Events
Meet Your Next Best Meeting Planning Tool: Artificial Intelligence (AI) Artificial intelligence technology and tools are now available to the masses. Not just ChatGPT, but Bing, Bard, Claude, Ernie, and more to come in the future. How are these AI tools going to help you in your event planning? “Unlocking ...
Public /

APAC Webinar: Unlocking the Power of AI for Events

Length:
00:57:06
Clock Hours:
1.0


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PARTNERS & SPONSORS

PCMA works with our partners to advance the skillset of the industry and create cross-community collaboration opportunities.

Marina Bay Sands Singapore

STRATEGIC ALLIANCES

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