A catalyst for creating meaningful business connections, the 2018 PCMA-ICESAP Annual Conference delivers both an effective networking and educational experience to empower participants to elevate their performance, strengthen their community and make each moment count at their next event.

This year’s theme, INTERACTION WITH INTENTION, places the spotlight on creating meaningful relationships through memorable experiences. This three-day program has been curated to deliver the education and resources you need to capture their hearts, stimulate their minds and exceed their expectations in unexpected ways.

You get access to inspirational, informative speakers and immersive learning formats with immediate takeaways on experience design, technology, and marketing education, all of which are designed to help you navigate digital distractions and achieve success in today’s rapidly evolving world.

Don’t miss this opportunity to connect with other MICE professionals who, like you, strive to share their company’s vision and value proposition by designing meaningful, memorable brand experiences.

Register now and join the leaders of the business events industry to gain insights into:

  • How to design each participant interaction with an intentional purpose and desired outcome
  • How to elevate your brand to appeal to both your participant’s conscious and subconscious
  • How to create lasting impressions that go beyond the event with continued engagement throughout the year

For any enquiries regarding the PCMA-ICESAP Annual Conference, please contact apac_events@pcma.org.

Register now to enjoy early bird prices!

CategoryEarly Bird (USD)
Until 14 Sept 2018, 11:59pm (UTC +8)
Full Price (USD)
Corporate Member200250
Corporate Non-Member450565
Agency Member500625
Agency Non-Member9001125
Partner Member8001000
Partner Non-Member13001625


Not sure how to persuade your boss? Here are some simple steps to help you prepare for the request. Also, try our template by clicking here.

Timing is everything: Know when to ask. If you have regular one-on-ones, it may be good to talk to them during this time.

Tell why: Create an agenda for yourself of all the sessions and networking events you want to attend.

Create an outline with bullet points of justifications on why it will benefit you and your company. Show that you are able to make the most of it, and why networking and attending the sessions are important. Ask yourself what your short-term and long-term goals are with your company’s objectives, and pair them with sessions that will contribute the most to the goals.

Explain the top reasons why you should go. Here are some examples:

  1. Networking – Networking is important, especially in the meeting and event industry. Sitting side by side with meeting professionals that are key decision makers allow me to establish new connections and see new ideas at work.
  2. I will learn more about the industry and the latest innovations. Working at (company name) has my full attention and is a career I fully invest in. Attending the 2018 PCMA ICESAP Annual Conference will boost my knowledge and help drive others and myself to success.
  3. I can represent our company. I will prepare an outline or presentation of everything I learnt at the conference and create a contact list of people and vendors met. I can then report back to each team or manager and share what I learnt that may help them.

Wednesday, 7 November

The Leaders' Forum is a platform for industry thought leaders to gather and discuss key pressing issues within their segment through a moderated framework. This concludes with a joint session or individual report outs to present findings and agreement on an implementation plan or further investigation steps.

Thursday, 8 November

Neuroscience and Brands - Reach Customers' Conscious and Subconscious
The Human Element in the Digital World

If you manage a large event portfolio, the strength of your SMM programme can either cost or save you thousands. This will address developing strategic supplier relationships, using technology and other important factors to consider when building or enhancing your existing programme.

If your organisation lacks a sound approach to data you’ll miss opportunities to improve retention and increase engagement. Aggregating data sources and their analytic insights can pinpoint the most effective ways to engage with your target audience personas. This session will explore how you can extract the right data to create more impactful live experiences.

The smartest companies intentionally leverage the power of social media influencers to build awareness. You'll hear examples of brand activations that created buzz and exchange ideas on how you can produce can't miss event experiences.

When players in the regional business event community work together it can elevate the customer experience and drive new business. Case studies will be shared to generate group discussion on how venues and destinations together can develop more transparent pricing models, streamline their marketing and operation efforts to enhance their value proposition.

Design thinking is a methodology more companies are using to discover creative solutions and spark innovation. This session will introduce the framework while highlighting its application for business events.

Rapid fire case study presentations will reveal how companies have used events as part of a broader multi-channel engagement strategy. This session will spotlight how physical and digital offerings can be interwoven through your marketing mix to create various year-round audience touch points.

Building a Viral Brand with Digital Marketing
Make Smart Noise: How to Create Engaging Behaviour

Friday, 9 November

GDPR has set the tone for increased data privacy laws governing transparency, reporting and customer opt-ins, as companies move towards becoming compliant to minimise risk of data breaches. Since the May 2018 GDPR deadline, hear how companies have effectively implemented GDPR-compliance policies and transformed the way data is collected, stored and utilised.

Augmented Reality, facial recognition technology and interactive screens are among many tools available to create captivating event experiences. How do you digitise your event and effectively blend experiences across various mediums? You'll hear case studies exploring the digital evolution of leading business events in the region before discussing the implications for your brand with industry peers.

By actively listening in to conversations taking place on the social space, companies can engage and respond to customers in real-time. Going from reactive to proactive, this sessions showcases how companies engaged in social listening are elevating customer service and in turn, generating more value through building new relationships and strengthening existing ones.

Success is not final, failure is not fatal. The event that failed to take off, the partnership deal that went south. Hear more about how people like you have tried and FAILED, and what they have LEARNT out of it.

Synonymous with extraordinary, exclusive and extravagant, what is the future of Incentive Travel and how can you ensure your company is ahead of the curve when catering to this elite clientele. Join this session to hear what emerging insights are on the rapid growth of Corporate Incentive Travel.

Placing the spotlight on human-oriented experiences, event gamification has the power to access emotions and motivations of your audience to transform your event experience. Hear successful examples of how gamification has boosted events and how to apply gamification elements that will work for yours.

The link between diversity and inclusion to strong business performance is being increasingly recognised by most business leaders. The challenge now lies in moving beyond acknowledging its value to taking concrete steps towards a diverse and inclusive workplace.

Embracing Change and Disruption Like an Entrepreneur

SPEAKER:     Srikrishna Vadrevu - Author and Entrepreneur,  CEO Co-founder, SigMax-e Services

Business visionary Sri Vadrevu will share actionable insights on how to propel your company – and career - forward by embracing disruption and change.

Meet the Speakers






Srikrishna Vadrevu
Founder-CEO, SigMax E Services

Closing Main Stage

Through his career, Sri worked with hundreds of small businesses, entrepreneurs and start-ups from India, USA and Malaysia, going through their business plans and marketing strategies or helping them with their funding requirements. At the same time playing senior roles in large organizations – State Bank of India, Standard Chartered Bank, HCL and General Electric enabled him to see how large businesses struggle to maintain growth, manage talent and develop leadership.

Currently, Sri is CEO and Co-founder of SigMax-e Services, a consulting and business services & video-analytics company.

2018 PCMA ICESAP Annual Conference Scholarship

Opens 1 August 2018 | Application Deadline: 15 September 2018

Funded by the PCMA Education Foundation, the Scholarship encourages professional growth and development for individuals working in the industry by supporting the costs for attending this year’s PCMA ICESAP Annual Conference. It aims to create an educational and networking environment that thrives on greater participation, different viewpoints, and increased collaboration within the Asia Pacific region. Interested in applying for scholarship? Find out more below.

Who is eligible?

  • Up to ten (10) Business Event Strategists from Associations and / Corporates, based in the Asia Pacific region
  • Both members and non-members of PCMA are eligible
  • Applicants will be evaluated based on answers to the application questions

What is included?

  • Complimentary registration to 2018 PCMA ICESAP Annual Conference in Bangkok, Thailand
  • Complimentary 2 nights hotel accommodation on 7 Nov and 8 Nov*
  • Round trip economy airfare to Bangkok, Thailand, covered up to USD400 per scholarship recipient*
    *Subject to confirmation of final offer

Sofitel Bangkok Sukhumvit Hotel

189 Sukhumvit Road Soi 13-15, Klongtoey Nua, Wattana,
Bangkok 10110
Phone: +66 2 126 9999  |  Website

Room Rates:

  • Single 4,600 THB
  • Double 5,000 THB

Sheraton Grande Sukhumvit Hotel

250 Sukhumvit Rd, Khwaeng Khlong Toei, Khet Khlong Toei,
Krung Thep Maha Nakhon 10110, Thailand
Phone: +66 2 649 8888  |  Website

Room Rates:

  • Single 5,200 THB
  • Double 5,800 THB

Group rate available until 5 October 2018. Rooms subject to availability. 


The Westin Grande Sukhumvit Bangkok

259 Sukhumvit Road, Bangkok 10110
Phone: +66 2 207 8000 | Website

Room Rates:

  • Deluxe Single: THB 4,800++
  • Deluxe Double: THB 5,300++

Group rate available until October 19, 2018. Subject to availability.


Supporting Partners of the 2018 PCMA ICESAP Annual Conference

  • “The conference was a great mix of participants from the industry sharing challenges, trends and best practices in Asia and the globe. Immersive experiences, VR, AR, AI, sustainability, GDPR, the Chinese business events market!  So much to learn about! PCMA ICESAP brings the best minds in the industry together.”

    Georgie Farmer – Group Manager, Global Travel, Meetings / Events Sourcing Strategy & Operations, Microsoft
  • “It was an amazing experience, sharing new trends, challenges, best practices and industry expertise with friends. There's great passion within this group of highly engaged professionals.”

    Vivian Chai – Senior Manager, Global Procurement, Lenovo Group
  • "I was impressed with the mix of buyers and suppliers from so many countries and it was fabulous to reconnect with suppliers from Australia and Singapore as well. I thoroughly enjoyed some of the more thought-provoking subjects that were discussed and loved being back in Shanghai, it’s such a great city! Looking forward to the next event!”

    Aileen London – Senior Manager, Global Meeting Services, Oracle
  • "This year's conference was truly a place to learn in a collaborative setting. I left the conference with greater insights about where our industry is going and how my firm can be a part of this ever-changing landscape."

    David Litteken – Vice President, Asia Pacific, BI Worldwide