Planners said they are leaning into data and ROI-driven decision-making, trying out new pricing or revenue models, reworking events to be more localized or segmented, and reorganizing internally to meet current and potential future challenges head on.

Convene’s 32nd Meetings Market Survey Results

Responses from Convene’s Annual Meetings Market Survey show the varying ways that event strategists are managing uncertainty, maximizing attendee engagement, and adopting new technologies like AI.

Asking the right questions on surveys is the key to collecting actionable data.

Post-Con Survey Redo

What questions to ask — which ones to avoid — to increase your chances of getting the highest number of responses that yield insights.

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