compass pointing to well-being

When Wellness Is a Work Ambition

One trend in VML Intelligence’s “The Future 100: 2024” report is “Well Ambition,” meaning that “wellbeing is no longer sacrificed on the altar of ambition.” It’s an important message for business events professionals.

Cierra Belin

Cierra Belin, Client Operations Manager at Blavity Inc and a member of PCMA's 20 in Their Twenties class of 2024, shares her thoughts about why it is important for managers to trust the ideas coming from younger employees.

What Can the Events Industry Learn From ‘Emotioneering’?

This top trend for 2024, according to VML Intelligence’s “The Future 100: 2024” report, could be key to fulfilling what your audience most wants to get out of attending your event. They just may not recognize it themselves.

attendees raising hands

Conference Metrics That Matter

“What gets measured, gets managed,” is a phrase coined by management guru Peter Drucker. For annual conferences, this is best accomplished by identifying and adopting a combination of leading and lagging performance measures.

Arielle Barlage, CMP

Arielle Barlage, CMP, Conference Services Manager at Rosewood Miramar Beach and a member of PCMA's 20 in Their Twenties class of 2024, explains how she sees AI enhancing the personalized experiences of event attendees.

IMEX Frankfurt 2024

The heartbeat of the global business events community IMEX is where every part of the global events industry comes for a high-value, high-return boost of real business, real relationships and

Sarah Banks

Sarah Banks, Regional Director of Event Technology at Encore Event Technologies and a member of PCMA's 20 in Their Twenties class of 2024, shares why she believes digital events are here to stay.

hand using cell phone

How to Market Your Event App

Event apps can enhance the in-person event experience for attendees — but you’ve got to get them to engage first. Here are a few tips on how to encourage app use before and during an event.

woman among cacti under bright desert sun

Making Travel More Neuroinclusive

In VML Intelligence’s “The Future 100: 2024” report, one new trend spotlighted is how the travel and tourism industries are becoming more inclusive to neurodiverse travelers and attendees — but this is not a new trend for Convene.

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