Amber Prothero

Amber Prothero, a musician, emcee, and a client executive for SongDivision and a member of PCMA's 20 in Their Twenties class of 2025, shares how her work has shown that event organizers can harness technology to create vital digital or hybrid events.

Chris Guillebeau, founder of NeuroDiversion 2025 on stage

A New Event Embraces Neurodivergence

The launch of a new event, designed to celebrate and support those who identify as having brains that are wired a little differently, provides insights for designing neurodivergent-friendly meetings.

Iva Popova

Iva Popova, senior social media manager at Kenes Group, hopes that in the future she will be helping to amplify the events industry’s power to make a difference.

Young professionals collaborate in an open office

Gen Z Wants to Attend Events — Why Aren’t They?

Across the events industry, content and experiences are being reimagined to attract Gen Z audiences. Based on new research from Freeman and The Harris Poll, it looks like those efforts are paying off: Gen Z wants to attend industry events. So, why aren’t more young professionals showing up? Here’s how some events are bridging this gap.

Caroline Pekar

Caroline Pekar, an assistant events manager at Freeman and a member of PCMA's 20 in Their Twenties class of 2025, hopes in the future to fill a gap she sees in the industry by mentoring young professionals new to event planning.

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