Halee Grimsdale

Halee Grimsdale, experience coordinator for e=mc2 events and a member of PCMA's 20 in Their Twenties class of 2025, would like to see the events industry shift from a “take-make-dispose” model to one that prioritizes sustainability in every aspect of events.

5 Insights for Building a New Event

Lessons learned from launching Newtopia Now, a new event that debuted Aug. 25-28, 2024, in Denver, Colorado to fill a gap in the natural products market.

Sierra Davey, M.Ed

For Sierra Davey, an event manager at MCI USA and a member of PCMA's 20 in Their Twenties class of 2025, digital and hybrid events offer the opportunity to share education, research, and new content with a wider audience.

Yellow brick road that looks golden, surrounded by flower is leading to a big city on a summer day

Raising Your Reg Price?

Best-selling author, entrepreneur, and marketing expert Seth Godin’s insights on pricing can help event organizers put the question of whether to increase registration costs in a new light.

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