Globally, people attend events to learn, network, collaborate, do business, and experience captivating moments of connection and inspiration that can help them better serve their audiences long after the event is over.
Learn how Cirque du Soliel doesn’t just believe in diversity but lives it with each show and effort. You’ll also walk away with ways you can creatively lead both business innovation and social impact, no matter your organization or industry.
As many organizations redefine their workplace cultures and embracing the future of hybrid and remote teams, pressure and stress are continuing to mount for business events professionals responding to disruption and uncertainty.
Driving diversity, inclusion, and allyship involves difficult conversations and change, but that doesn’t have to be an impossible lift.
Virtual and hybrid events have given us more data than ever before on our audience and their actions within our event programs. However, a strategic approach is needed to take that data and create both plans and content that resonate with audiences and impact our organization’s bottom line.
The recent disruption of the fitness industry has many parallels with business events. Driven by changing consumer behaviors, the Pandemic caused a massive demand for virtual workouts and challenged businesses to adopt new ways of engaging exercisers everywhere.
You're not just competing against the plethora of virtual, in-person and hybrid events and experiences calling for your audiences' attention. You're also up against additional products and services that vie for your consumers' attention--including Netflix, social media platforms, and more.
Though risk management isn't a new concept for business events professionals, event safety and planning are under the magnifying lens as reopening plans emerge and organizations plan for the safe return to meetings, conferences, experiences, and more.
Moving forward does not mean returning to events' pre-pandemic days, especially as audience behaviors—and our industry's landscape—have permanently changed. Starting with current research and expanding with additional insights, learn how to move forward with hope, excitement, and authority.
Questions continue to abound when it comes to creating and rolling out event hygiene and safety practices, including who should assume the risk and which procedures have become best practices. In this deep dive, we examine safety through the lens of sports, offering lessons learned from hand-selected case studies.
It's no longer enough to simply offer your events, experiences, products or services digitally or across different channels. Rather, successful efforts require restructuring strategies and reshaping experiences to cater to audiences across time zones and needs. Learn how you can harness the power of disruption and innovation to set up a strategic vision for the future--along with digital touchpoints that keeps consumers coming back for more.
Engagement isn't a means to an end at your event or experience. Rather, it's turned into a year-round mission that's key to retaining, growing and strengthening your communities.
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