Make Smart Noise to Build a Viral Brand

This video of the mainstage session of the Asia Pacific Annual Conference explores keys to creating content that counts to keep new audiences coming back for more.

Going Phygital (PCMAAC18 Session)

You'll hear case studies exploring the digital evolution of leading business events in the region before discussing the implications for your brand with industry peers.

Using Data to Create Deeper Interactions (PCMAAC18 Session)

Aggregating data sources and their analytic insights can pinpoint the most effective ways to engage with your target audience personas. This session will explore how you can extract the right data to create more impactful live experiences.

How Strong is your Crisis Communication Plan (PCMAAC18 Session)

We cannot predict when the next crisis will occur but we can be better prepared. In this programme you'll get an opportunity to hear from crisis experts and business event peers on smart practices of crafting and executing a strong plan.