Create Unique Experiences with Design Thinking (PCMAAC18 Session)

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A catalyst for creating meaningful business connections, the 2018 PCMA Annual Conference in Bangkok delivered both an effective networking and educational experience meant to empower participants to elevate their performance, strengthen their community and make each moment count at their next event.

This year’s theme, INTERACTION WITH INTENTION, placed the spotlight on creating meaningful relationships through memorable experiences. This three-day program was curated to deliver the education and resources you need to capture your participants’ hearts, stimulate their minds and exceed their expectations in unexpected ways.

With this video series, those who weren’t present can watch select sessions from the event.

Session Description: Design thinking is a methodology more companies are using to discover creative solutions and spark innovation. This session will introduce the framework while highlighting its application for business events.

Learners’ Outcomes:

  • Develop an awareness of how design thinking can be applied in business events
  • Apply the design thinking process to craft engaging and memorable experiences


  • Duration: 00:59:27
  • Date: 11/08/2018
  • Speakers:

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