Going Phygital (PCMAAC18 Session)

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A catalyst for creating meaningful business connections, the 2018 PCMA Annual Conference in Bangkok delivered both an effective networking and educational experience meant to empower participants to elevate their performance, strengthen their community and make each moment count at their next event.

This year’s theme, INTERACTION WITH INTENTION, placed the spotlight on creating meaningful relationships through memorable experiences. This three-day program was curated to deliver the education and resources you need to capture your participants’ hearts, stimulate their minds and exceed their expectations in unexpected ways.

With this video series, those who weren’t present can watch select sessions from the event.

Session Description: Augmented Reality, facial recognition technology and interactive screens are among many tools available to create captivating event experiences. How do you digitise your event and effectively blend experiences across various mediums? You’ll hear case studies exploring the digital evolution of leading business events in the region before discussing the implications for your brand with industry peers.

Learners’ Outcomes:

  • Demonstrate applications of AI in everyday use
  • Integrate cutting-edge technology into your event that aligns with your engagement objectives
  • Increase engagement by powering attendee touchpoints with AI before, during and after events


  • Duration: 01:00:57
  • Date: 11/08/2018
  • Speakers:

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