Make Smart Noise to Build a Viral Brand

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A catalyst for creating meaningful business connections, the 2018 PCMA Annual Conference in Bangkok delivered both an effective networking and educational experience meant to empower participants to elevate their performance, strengthen their community and make each moment count at their next event.

This year’s theme, INTERACTION WITH INTENTION, placed the spotlight on creating meaningful relationships through memorable experiences. This three-day program was curated to deliver the education and resources you need to capture your participants’ hearts, stimulate their minds and exceed their expectations in unexpected ways.

With this video series, those who weren’t present can watch select sessions from the event.

Session Description: Building your brand’s credibility with new audiences can be tough – especially in this digital content saturated marketplace. What kind of content can break through all that noise? Digital marketing experts will share the keys to creating content that counts to keep them coming back for more.

Learners’ Outcomes:

  • Identify elements to brand building and barriers to developing content in a saturated marketplace
  • Analyse brand equity measures to optimise content creation
  • Develop a brand strategy to engage your desired core audience
  • Efficient use of Social Media platforms for brand position and audience engagement


  • Duration: 00:55:54
  • Date: 11/08/2018
  • Speakers:

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