Using Data to Create Deeper Interactions (PCMAAC18 Session)

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A catalyst for creating meaningful business connections, the 2018 PCMA Annual Conference in Bangkok delivered both an effective networking and educational experience meant to empower participants to elevate their performance, strengthen their community and make each moment count at their next event.

This year’s theme, INTERACTION WITH INTENTION, placed the spotlight on creating meaningful relationships through memorable experiences. This three-day program was curated to deliver the education and resources you need to capture your participants’ hearts, stimulate their minds and exceed their expectations in unexpected ways.

With this video series, those who weren’t present can watch select sessions from the event.

Session Description: If your organisation lacks a sound approach to data you’ll miss opportunities to improve retention and increase engagement. Aggregating data sources and their analytic insights can pinpoint the most effective ways to engage with your target audience personas. This session will explore how you can extract the right data to create more impactful live experiences.

Learners’ Outcomes:

  • Identify benefits and potential pitfalls of a business that draws on data analytics
  • Formulate ways to turn data analytics into insights to engage with your target audience
  • Develop new live experiences that draws on analytic insights


  • Duration: 01:04:48
  • Date: 11/07/2018
  • Speakers:

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