Heard Around PCMA Convening Asia Pacific 2020

Convening Asia Pacific speakers shared their experiences — from leaning into challenges, marrying together creativity and technology to making a lasting impact and driving forward in a post-COVID-era. If you missed any of the action at Convening Asia Pacific, check out the highlights we prepared.

Make Smart Noise to Build a Viral Brand

This video of the mainstage session of the Asia Pacific Annual Conference explores keys to creating content that counts to keep new audiences coming back for more.

Going Phygital (PCMAAC18 Session)

You'll hear case studies exploring the digital evolution of leading business events in the region before discussing the implications for your brand with industry peers.

Using Data to Create Deeper Interactions (PCMAAC18 Session)

Aggregating data sources and their analytic insights can pinpoint the most effective ways to engage with your target audience personas. This session will explore how you can extract the right data to create more impactful live experiences.

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