The Return on Events: Measuring and Reporting Your Value

Virtual and hybrid events have given us more data than ever before on our audience and their actions within our event programs. However, a strategic approach is needed to take that data and create both plans and content that resonate with audiences and impact our organization’s bottom line.

PUSH: Three Keys to Achieving Resilience

The recent disruption of the fitness industry has many parallels with business events. Driven by changing consumer behaviors, the Pandemic caused a massive demand for virtual workouts and challenged businesses to adopt new ways of engaging exercisers everywhere.