Executive Wellness Coach Lance Breger will guide you through the science of goal setting and the most efficient techniques to maximize motivating and long-lasting results for a happier and healthier lifestyle.
Join our panel of food and beverage experts as they share their picks for the hottest trends you’ll see in 2018. One of these trends could be just what you need to make your next event menu unforgettable.
As global device & pharmaceutical companies adopt new compliance codes, it is crucial for you to understand the travel regulations on your U.S. based event.
Hear how the American Society of Hematology’s recent annual meeting used “Alexa” to enhance the attendee experience while simultaneously collecting data to better assist attendees in the future. Learn how it all came together and the key takeaways for implementing artificial intelligence at your next event.
Take a look inside the case study of the Toy Association’s Play Fair event. Through an innovative partnership between an association and a for-profit organizer, a new B2C event for the toy and youth entertainment industry was forged.
This session will help make sense of new event technologies, messaging strategies, methods for (easily) harnessing the power of data, and integrating on- and off-line tactics.
We are in the business of face to face. Which is great news because years of research proves that this is what we human beings crave. Art, connection, authenticity, humanity ... not robots.
Learn how to engage your influencers at the various stages of your event timeline and how to roll out a successful influencer marketing program that gets people invested.
Focusing on the relationship between memory, emotion, and sensory experience, Mark Coxon will demonstrate how to use audiovisual technology to activate the physiological triggers of emotion.
In this session we’ll hear three case studies of successful rebrands and pull from them key questions to ask yourself about when to rebrand and what tactics will ensure success.
Join Jay Baer to learn how to use content and digital marketing to drive engagement year-round.
Dorri McWhorter introduces Ascent, a new PCMA initiative funded in part by Visit Seattle and the PCMA Education Foundation.
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