Your membership with PCMA can put you on the right track to take your career to the next level. The information in this orientation program will help you to get started on your journey. PCMA is your gateway to the industry’s most relevant, cutting-edge information and knowledgeable leaders. So let’s get you prepped and ready to take full advantage of all we offer!
Stress and long hours are no strangers to event professionals. However the pandemic and continued uncertainty have, in some cases, compounded repeated exposure to stress impacting emotional, mental and physical well-being.
The jury is still out on digital events. They work well for many organizations. For others, they remain behind the “break only in case of emergency” glass.
Event data has become multi-dimensional in a few short years compared to when post-event surveys were the go-to source. Where should you start and how do you effectively communicate what the data means for your in-person, hybrid and digital events?
In her recent Convene article, contributor Beth Surmont explored why embracing uncertainty is vital to thriving on the long, tough road ahead. The events community can lean on each other for support to proactively produce events amidst the challenging, uncertain path forward.
Three industry leaders will share their perspectives on strategic challenges that require new ways of thinking and preparation - rising costs, inflation, and understanding the impact of social media on audience behavior to name a few. Participate in this session to discuss how major trends have fundamentally changed our industry and the new realities for international business events.
Event strategists increasingly want events to behave like other digital marketing channels with hard metrics, high NPS scores, and transparent return on investment.
One of the benefits of social media is the ability to eavesdrop on conversations about your event or brand digitally. These insights help you understand what individual customers like, dislike, and need from your content, programming, and people.
Conducting salary surveys can uncover wage inequity, like Convene's Salary Survey, but the more targeted approach to combat this issue is salary transparency.
Immersive experiences are attracting attention in an increasingly distracted world but applying a human-centric approach can be challenging.
There is an on-going change in the way events do business and what they measure as success. Experts in this session will discuss the different event business models to focus on various value propositions from profit driven models to purpose driven models. Join the session to ask yourself – Why are you doing events and what does that mean for your event business model?
Join us for a Convening Leaders 2023 preview as we walk you through what you need to know before arriving digitally or in-person in Columbus. Learn about education themes, networking events, the CL23 platform and how to make the most of your Convening Leaders experience.
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