PCMA Membership Webinar

PCMA is your gateway to the industry’s most relevant, cutting-edge information and knowledgeable leaders. So let’s get you prepped and ready to take full advantage of all we offer!

Hard Data on What’s Happening With Room Bookings

It is widely understood that a percentage of attendees at conventions don’t reserve hotel rooms within the room block. Consequently, it’s challenging to accurately quantify the true impact of convention/group business, attendee buying trends and guest experiences, booking through housing companies, room block incentives, third-party partnerships and shared marketing initiatives.

Theme Building: Not What You’re Thinking

Creating a meaningful theme, one that binds the elements of an event together consistently, is often substituted with a tagline that has little to do with the purpose, objectives and structure of the event. During this session you’ll be introduced to a model and methodology for theming events from the bottom up to help create a cohesive, powerful meeting experience. In fact, when your theme is done well, you may not even need that pesky tagline.

High Performance Habits of Magnetic Human Beings

What makes someone magnetic enough to attract, influence, and lead other people? Charisma is not born, it’s built. How people see us depends on the way we treat them. Therefore, our habits determine who we are and how effective we are in life and at work.

Beyond the Spend: Does Your Event’s Economic Impact Matter?

The Events Industry Council and Oxford Economics reported meetings, conventions, and trade shows collectively contributed $845 billion in business sales and $104 billion in federal, state, and local taxes to the U.S. economy in 2016. The power of the industry is clear, but evaluating the contribution of an individual event poses a challenge for many business event strategists. This session will define the economic impact of events and provide suggestions for how business event strategists can use this data to drive both internal and external communications.

The Believability Crisis – How to Build Trust and Stand Out

We are living in a time when it is harder to earn trust than ever before. People skip ads, doubt brands, and disagree on what the “facts” actually are. So what does it take to build trust during this believability crisis? Rohit Bhargava will reveal the five fundamental secrets to standing out as real, human and trustworthy in a skeptical world. Whether you are trying to inspire your team, expand your event's reach, change the way you tell your brand story, or drive more brand loyalty, building trust is key.

Improve Business Results with Diversity and Inclusion

Strong evidence has proven diverse teams outperform homogeneous ones. Inclusive teams are 2 times as likely to meet or exceed financial goals, 3 times as likely to be high-performing, 6 times more likely to be innovative and 8 times more likely to achieve better business outcomes.* During this session, participants will explore how creating diverse and inclusive cultures increases innovation, drives better business results and improves employee engagement.

How to Design Events Worth Binge-Watching

In this TV binge era, it’s not hard to imagine providing an abundance of content from your annual events that your followers could devour in one sitting, one “episode” after another. This session will explore how you can strategically bundle the content you already own into a binge-worthy block your audiences can consume at their own pace.

Innovate Your Business Model to Achieve Growth

Business event strategists and suppliers have massive potential to drive changes that increase revenue, decrease risk and contain costs for their organization. It comes down to being familiar with business challenges and applying innovative thinking to create more value and growth.

Thought Leadership Conversation: Creating Opportunities for Inclusive Cultures

When it comes to diversity and inclusion, we all have a seat at the table to make a difference in creating inclusive cultures that empower everyone. Join us for this dynamic roundtable conversation where inclusion strategists from various perspectives explore key issues, challenges, and opportunities to advance our organizations and the business events industry.

Secrets To Crafting Extraordinary Experiences

The College of Extraordinary Experiences “is a designed experience journey that aims to equip participants with the mindset, insights, and network to step in the Experience Economy and design something truly extraordinary.” University professors, retailers, game developers, filmmakers, artists, storytellers, marketing agencies, and event planners all have participated in the four-day workshop at the college, which is housed in a castle in Poland. In this session, two experience designers will share what they learned at the college’s workshop to help participants craft their own extraordinary event experiences.