Event Strategy & Design
Houston, We Have a Conference
Outer space is not on most of our everyday radar, never mind on the business horizon. The Space Commerce Conference and Exposition — the only civilian conference and expo that brings together NASA, aerospace, government agencies, and commercial industries — bridges both worlds: space exploration as it relates to business.
The Best Way to Send Texted Emergency Alerts During Events
Mass alerts about an emergency situation might actually incite panic at an event. Here’s a more strategic — and safer — way to send text notifications.
Barcelona Convention Bureau Takes CSR Project to IMEX America
For the Barcelona Convention Bureau and its partners, sustainability is top of mind when they host events in their city. Here’s how they put that ethos into action during IMEX America while in Las Vegas.
Why the Sustainability of the Trade-Show Business Model is in Question
The most glaring of five realities of the B2B buyer — that three out of four B2B buyers conduct the majority of their research before talking to a salesperson — remains a major issue a year after we first discussed it.
Inspired to Take Action, Events Executive Gives Back
One Convening Leaders 2019 attendee took what he heard on stage so much to heart that he immediately raised funds to provide meals for furloughed TSA agents.
AIME Puts Focus on Education
As PCMA continues to spread roots in the Asia Pacific region, the organization will act as the exclusive strategic education partner at one of APAC’s biggest events.
Andrew Sykes’ 4 Habits of Magnetic Events
The author, entrepreneur, and founder of Habits at Work gave Convening Leaders 2019 attendees a glimpse of the 11 habits among employees who craft magnetic personalities, and, as a result, successful businesses, but with a twist that zeroed-in on the personality of events.
Pemberton, Okamoto on Overcoming Adversity, Championing Others
Shifting your mindset from adversity to ambition isn’t an easy thing to do, but at Tuesday’s PCMA Convening Leaders Opening Main Stage, executive Steve Pemberton and social activist Nadya Okamoto showed it’s not impossible.
Events Industry Takes on Homelessness, Sex Trafficking
How business-events industry can help solve our toughest problems.
Make Change Happen: Seth Godin Stresses Importance of Innovation
Do work that matters for people who care. Create change. That’s the role of business events professionals, according to marketing guru Seth Godin. Godin captivated the crowd Monday at Convening Leaders Main Stage presentation, “You Can’t Be Seen Until You Learn to See.”
Hospitality Helping Hands Volunteers Build Newborn Care Packages
Many Hospitality Helping Hands volunteers plan events, but their efforts Jan. 6 at Convening Leaders 2019 led to a celebration of a whole different kind: an epic baby shower for 20 local families in need.
Warren Berger: ‘Events Should Be All About the Questions’
Master questionologist and “The Book of Beautiful Questions” author Warren Berger on using questions to build a better event.