Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

Building Bridges Via Events in New Zealand

In the wake of the March massacre at a Christchurch mosque, members of the business events industry in New Zealand say that the sector can play an important role in facilitating inclusiveness as it brings people together from all corners of the globe.

BY Kim Benjamin April 2, 2019

Nantes, France, Offers ‘Fresh Approach’ for Meetings

A lesser-known event destination, the French city turned out to be a ‘more interesting’ choice for the European Conference of Oncology Pharmacy.

BY Rémi Dévé April 2, 2019

Advanced Materials Congress Takes a ‘Knowledge Experience’ Cruise

The three-day event takes place aboard a Viking Line cruise ship that departs from Stockholm, Sweden, sails across the Baltic Sea to Helsinki, Finland, and then returns to Stockholm.

BY Casey Gale March 29, 2019

Real Reasons Convention Attendees Aren’t Booking in the Block

A new study analyzes the attitudes and expectations that drive attendee housing decisions — and it’s not always about saving money.

BY David McMillin March 28, 2019

Delivering on Brand Promise

Event planners take note, says Jack Morton Worldwide’s Ben Grossman: Consumers are unforgiving when a brand does not live up to its promises. And that includes live experiences.

March 25, 2019

Leaving a Legacy

Sibos wanted to make an impact at its 2018 event in Sydney. With CSR initiatives, and growth in Asian attendee numbers, that goal was achieved.

BY Rémi Dévé March 25, 2019

What Apple’s Approach to Content Can Teach Us

Apple announced its new services, and content producers of all kinds can take a page from the company’s approach to content distribution.

BY David McMillin March 25, 2019

Want to Connect With Young Attendees? Care More About the Environment

As more Millennials and Generation Z attendees start registering for meetings and events, many of them are going to demand a meaningful commitment to sustainability.

BY David McMillin March 22, 2019

Massive Trade Shows Struggle With Engagement

A new report from the Center for Exhibition Industry Research reveals that attendee expectations and satisfaction rates are different, depending on the size of trade shows.

BY David McMillin March 22, 2019

Putting Attendees’ Voices to Work

Looking to make some memorable videos from your events? A five-minute video from the National Bike Summit is a strong example of a simple, low-budget approach.

BY David McMillin March 20, 2019

How to Apply HBO’s Bloody SXSW Activation to Events

As anticipation builds for a bloody final season of “Game of Thrones,” HBO and the American Red Cross put that gore to good use with a memorable activation in Austin.

BY David McMillin March 12, 2019

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