Event Strategy & Design
Building Bridges Via Events in New Zealand
In the wake of the March massacre at a Christchurch mosque, members of the business events industry in New Zealand say that the sector can play an important role in facilitating inclusiveness as it brings people together from all corners of the globe.
Nantes, France, Offers ‘Fresh Approach’ for Meetings
A lesser-known event destination, the French city turned out to be a ‘more interesting’ choice for the European Conference of Oncology Pharmacy.
Advanced Materials Congress Takes a ‘Knowledge Experience’ Cruise
The three-day event takes place aboard a Viking Line cruise ship that departs from Stockholm, Sweden, sails across the Baltic Sea to Helsinki, Finland, and then returns to Stockholm.
Real Reasons Convention Attendees Aren’t Booking in the Block
A new study analyzes the attitudes and expectations that drive attendee housing decisions — and it’s not always about saving money.
Delivering on Brand Promise
Event planners take note, says Jack Morton Worldwide’s Ben Grossman: Consumers are unforgiving when a brand does not live up to its promises. And that includes live experiences.
Leaving a Legacy
Sibos wanted to make an impact at its 2018 event in Sydney. With CSR initiatives, and growth in Asian attendee numbers, that goal was achieved.
What Apple’s Approach to Content Can Teach Us
Apple announced its new services, and content producers of all kinds can take a page from the company’s approach to content distribution.
Want to Connect With Young Attendees? Care More About the Environment
As more Millennials and Generation Z attendees start registering for meetings and events, many of them are going to demand a meaningful commitment to sustainability.
Massive Trade Shows Struggle With Engagement
A new report from the Center for Exhibition Industry Research reveals that attendee expectations and satisfaction rates are different, depending on the size of trade shows.
Putting Attendees’ Voices to Work
Looking to make some memorable videos from your events? A five-minute video from the National Bike Summit is a strong example of a simple, low-budget approach.
Cities & Climate Change Science Conference Leaves Impact on Edmonton
After a 2018 event, the city, along with the Edmonton Economic Development Corporation, created citywide sustainability programs involving members of the public.
How to Apply HBO’s Bloody SXSW Activation to Events
As anticipation builds for a bloody final season of “Game of Thrones,” HBO and the American Red Cross put that gore to good use with a memorable activation in Austin.