Event Strategy & Design
Paper Trail Leads to the National Stationery Show
The 73-year-old event is the place for all things paper — including greeting cards, custom invitations, gift wrap, tableware, and journals.
Scleroderma Congress Innovates to Emphasize Patient Participation
When the World Scleroderma Foundation decided it wanted to include a patient component to its international congress, it planned two parallel events: one for medical professionals, and one for patients.
Student Competition at ATSSA Brings New Generation of Ideas
The American Traffic Safety Services Association wanted to encourage innovation among future leaders in transportation engineering as well as find solutions to pressing safety issues. It found the answer to both in a student competition, which awards winners during its annual convention.
Flip the Abstract Model at Scientific Conferences
If your scientific or medical event is heavily dependent on participants who justify their attendance because you’ve accepted their oral or poster abstract, you may be diluting the quality of the conference experience. Think about this strategy instead.
Why Convention Centres Should Spearhead Sustainability
Minimizing the environmental footprint of meetings is at the forefront of planning, but cities and convention centres are going further to foster community development, promote local culture, and leave a lasting legacy.
‘A Really Crazy, Big Idea’ — Taking on Plastics in the Events Industry
The Monterey County Convention & Visitors Bureau joins forces with a nonprofit to launch a global movement to reduce the use of plastics at meetings and events.
Convicts, Addicts, Attendees Run with a Purpose
A recycling industry convention in Los Angeles united attendees with an unlikely group of guests for a morning run that went far in making meaningful connections.
GitHub Universe Meets New Goals, Doesn’t Lose Wow Factor
What does it look like when a national conference is shaped as much by a company’s values as by its financial goals?
Crafting a Solution to Falling Attendance
When a major craft and hobby show moved from its long-time host city to a new one, attendance dropped off. Here’s the creative approach event organizers and the show’s new host CVB took to win attendees back.
Inside IBA’s Award-Winning Gala
Thanks to acrobats, a Renaissance play, thousands of flowers, and a view of Rome, the International Bar Association’s dinner gets Eventex first prize honors.
Convening Leaders Recap: What Worked and What Didn’t
PCMA made plenty of changes to its 2019 main event in Pittsburgh. We pull back the curtains from Convening Leaders to show the thinking that fueled the face-to-face experience.
Active Shooter Exercise Preps MCCA Teams for Crisis
The Massachusetts Convention Center Authority recently conducted an active shooter exercise to make sure its large venues are prepared to deal with what has become an all-too-common occurrence.