Hotel nights, direct spending, tax revenue — these numbers capture just a fraction of what face-to-face gatherings mean. As the
events industry aims to articulate its true value to lawmakers and the general public, the narrative needs to include both dollars and difference-making efforts.

There were both short- and long-term impacts to Cleveland’s economy from hosting the 2016 Republican National Convention.

The convention center has been hosting an open house each year since 2010.

As event organizers look to capitalize on opportunities in China, successful business negotiations there — and elsewhere in the world — rely on understanding a set of 36 strategies from more than 2,000 years ago.

Not everyone feels welcome at your meeting. And some of that could be your fault — because of your speaker lineup, marketing collateral, or something else that’s making them feel like they don’t belong there. Here’s how to open your program to your entire community.

To provide attendees with top drinking and dining options in San Diego, the Biotechnology Innovation Organization partnered with Yelp.

And where should you spend it? Velvet Chainsaw’s Dave Lutz on what works and what doesn’t.

Anne Madison, chief strategy and communications officer for Brand USA, talks about why the organization isn’t worried about a budget proposal to it, and how security and being welcoming go hand in hand.

Next year, European medical-technology companies will be prohibited from directly sponsoring physicians to attend medical conferences. How will the events industry ensure that this doesn’t lead to a decline in attendance?

Looking to break out of the speaker-to-audience rut? Here are five models for delivering content that will keep attendees active, interested, and sometimes even on their feet.

Hackathons have gone viral, spreading from the high-tech space into meetings and conferences of all types. So what makes for a successful hack day?

Creating customized experiences for your attendees makes your event more meaningful to them.