CMP Series Required Reading

Our series dives deep into essential meeting planner skills that align with the CMP Blueprint. Read the article and supplemental material and test your understanding and you could earn one clock hour toward CMP certification — our gift to you.

What’s the ROI of F2F?

Hotel nights, direct spending, tax revenue — these numbers capture just a fraction of what face-to-face gatherings mean. As the
events industry aims to articulate its true value to lawmakers and the general public, the narrative needs to include both dollars and difference-making efforts.

BY David McMillin December 1, 2017

Cleveland Plays the Long Game

There were both short- and long-term impacts to Cleveland’s economy from hosting the 2016 Republican National Convention.

BY David McMillin December 1, 2017

Open House at the Vancouver Convention Centre

The convention center has been hosting an open house each year since 2010.

BY David McMillin December 1, 2017

A Guide To Doing Business in China

As event organizers look to capitalize on opportunities in China, successful business negotiations there — and elsewhere in the world — rely on understanding a set of 36 strategies from more than 2,000 years ago.

BY David McMillin November 1, 2017

How Inclusive Are Your Meetings?

Not everyone feels welcome at your meeting. And some of that could be your fault — because of your speaker lineup, marketing collateral, or something else that’s making them feel like they don’t belong there. Here’s how to open your program to your entire community.

BY Sarah Beauchamp October 2, 2017

Yelp Is on the Way

To provide attendees with top drinking and dining options in San Diego, the Biotechnology Innovation Organization partnered with Yelp.

September 25, 2017

What’s Next for Brand USA?

Anne Madison, chief strategy and communications officer for Brand USA, talks about why the organization isn’t worried about a budget proposal to it, and how security and being welcoming go hand in hand.

BY Michelle Russell September 1, 2017

How Will the EFPIA Disclosure Code Change Medical Meetings?

Next year, European medical-technology companies will be prohibited from directly sponsoring physicians to attend medical conferences. How will the events industry ensure that this doesn’t lead to a decline in attendance?

BY Casey Gale July 31, 2017

Five Innovative Meeting Formats

Looking to break out of the speaker-to-audience rut? Here are five models for delivering content that will keep attendees active, interested, and sometimes even on their feet.

BY Nichole Bernier June 1, 2017

Here’s What Makes for a Successful Hackathon

Hackathons have gone viral, spreading from the high-tech space into meetings and conferences of all types. So what makes for a successful hack day?

BY Corin Hirsch April 3, 2017

How Meetings and Events Can Leverage Personalization

Creating customized experiences for your attendees makes your event more meaningful to them.

BY David McMillin March 1, 2017

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