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International Marketing in a Post-Pandemic World
Three practical ways to adapt your marketing to international audiences in a changing global environment.
APAC Webinar – Demo of Project SPARK: The AI Tool for Eventprofs, by Eventprofs
Get Stuff Done with PCMA’s AI Tool, Project SPARK Project SPARK - the AI tool for Eventprofs, by Eventprofs, is a once in a generation opportunity for the business events industry to understand and define how a disruptive technology will shape our chosen profession — the business events industry. Join us for the webinar on Project SPARK to discover what SPARK is all about, and how you can make the most of it to jumpstart your routine event design and planning tasks, content generation and marketing communications.
APAC Webinar – SPARK Demo: How we used it to analyse survey feedback
The “Project SPARK: The AI Tool for Eventprofs, by Eventprofs” webinar on 18 July 2023 received incredible feedback on how SPARK can support and help them regain their precious time from repetitive tasks. “AI will not replace you and your job, but people who use AI will.” Veemal Gungadin, Founder & CEO, Gevme Hear from our participants on their thoughts and how they used SPARK: As a marketer for business events, SPARK saves me valuable time by swiftly extracting key takeaways from lengthy videos, summarise and transform them engaging LinkedIn posts. This allows me to focus on the aspects that require a human touch. Ethan Ng, Managing Partner, MET Communications "SPARK is an amazing tool for business events! I wish I had discovered it sooner when when I was crafting a session description from scratch last week. I dropped my content into SPARK, and it effortlessly outperform my copy!" Karen Bolinger, Interim Chief Executive Officer, Destination Gold Coast
3 Ways Convene Used PCMA’s Spark AI Tool
On June 26 at EduCon, PCMA President & CEO Sherrif Karamat will announce a new generative AI tool specifically for the business events industry, developed by Gevme in collaboration with PCMA. Convene has taken it for a test ride. Here’s how it worked.
June PCMA APAC Labs concluded on a high note in Sydney
It was truly delightful to witness the active involvement and dynamism of the business event professionals who joined our expert speakers as they delved into the exploration of "The Future of Work: The Impact of AI on the Workforce" on 8 June.
Energetic and Engaging Session at the PCMA APAC Labs in Singapore
It was truly delightful to witness the active involvement and dynamism of the business event professionals who joined our expert speakers as they delved into the exploration of "The Future of Work: The Impact of AI on the Workforce" on 8 June.
CEO on Creating ‘a Kind Place’ for Staff Members
A conversation with Zena Burgess, the CEO of the Australian Psychological Society, on demonstrating empathy with a remote workforce.
Hear what our participants have to say about PCMA APAC Labs in Hong Kong
It was an absolute pleasure to have such an engaged and dynamic group of business event professionals come together to explore “The Future of Work: The Impact of AI on the Workforce”. The session proved to be immensely insightful, with thought-provoking discussions on how AI is transforming the way we work. The opportunity to test out Spark, the AI-powered tool designed to enhance productivity and efficiency, provided the participants with firsthand experience of its potential benefits. Witnessing the impact of AI on our daily tasks and workflows was truly eye-opening. “This is akin to the “Internet” moment. AI has been around for many years, but now it is graduating from the research labs to our homes, and in fact, onto our mobile devices.” Veemal Gungadin, Founder & CEO, Gevme Together with Florence Chua, PCMA APAC Managing Director, as moderator, and panelist James Bennett, Director: Creative Technologies, APAC, Project Worldwide, our panel of experts shared in-depth insights into how AI came about and how it can be applied to our businesses and events..
PCMA Asia Pacific Announces 2023-2024 Regional Advisory Board
PCMA Asia Pacific (APAC) today announced the 2023-2024 Regional Advisory Board comprised of 16 members representing diverse markets and audience segments of the business events industry within the region.
What’s New in Cairns, Australia
Modern gathering spaces and ancient natural wonders make Cairns an easy sell to attendees.
APAC Webinar Key Takeaways: Unlocking the Power of AI for Events
The “Unlocking the Power of AI for Events” webinar on May 10, 2023, was a highly insightful session with many of the attendees commented “Excited” but “Worried” about the growth of AI in our daily work-life. “This is akin to the “Internet” moment. AI has been around for many years, but now it is graduating from the research labs to our homes, and in fact, onto our mobile devices.” Veemal Gungadin, Founder & CEO, Gevme Together with Florence Chua, PCMA APAC Managing Director, as moderator, and panelist James Bennett, Director: Creative Technologies, APAC, Project Worldwide, our panel of experts shared in-depth insights into how AI came about and how it can be applied to our businesses and events..
APAC Webinar: Unlocking the Power of AI for Events
Meet Your Next Best Meeting Planning Tool: Artificial Intelligence (AI) Artificial intelligence technology and tools are now available to the masses. Not just ChatGPT, but Bing, Bard, Claude, Ernie, and more to come in the future. How are these AI tools going to help you in your event planning? “Unlocking the Power of AI for Event Planning” webinar will unravel what cutting-edge AI tech and tools are all about and introduce you to terms like “GPT” and “LLM” (and what it really means).