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The Business of Events 2026
12-14 April 2026 | Marina Bay Sands Singapore
0 days 0 hours 0 minutes 0 seconds
The Business of Events
The Business of Events (BOE) is where multi-generational senior business event leaders and next generation professionals converge. Together, they shape the future of our industry and profession. Designed for corporate event marketing professionals, association meeting professionals, event owners, event managers, and business events leaders, this PCMA Asia Pacific flagship event brings together a trusted community from across the region.
BOE delivers a signature mix of bold ideas and practical solutions. Gain insights and inspiration from beyond the industry.
Explore strategies to tackle today’s challenges. Uncover future-focused perspectives on regional trends and opportunities.
It’s about sparking conversations, changing old ways, and co-creating impactful outcomes.
BOE empowers individuals and teams with knowledge, skills, and a like-minded community. This helps them thrive in times of constant change.
With fresh faces, multi-generational perspectives, and bold thinking, BOE ignites innovation, drives growth, and amplifies the collective power of the PCMA community — leading minds; leading change.
Full Conference Programme
Keynote Speakers
BOE 26 Registration Opening Soon
BOE 26 programme schedule to be updated.
BOE 2025 Programme
Our carefully curated content promises to engage you in a co-learning experience like no other. The sessions, workshops, and discussions are designed to equip you and your team with the latest knowledge and tools that will shape a new horizon in the events industry.
Organiser Scholarship Programme
The Organiser Scholarship Programme is designed to support event organisers by offering a comprehensive package to attend The Business of Events.
This scholarship will help enhance your industry knowledge and provide networking opportunities with key stakeholders.
The benefits include:
1. One complimentary registration for The Business of Events
2. Accommodation and return flight reimbursement where applicable*
You are required to participate in all of your scheduled appointments.
Scholarship recipients must attend all scheduled sessions to maximise this immersive learning and networking experience.
*The Organiser Scholarship Programme is subject to qualifying conditions and approvals and may be subject to change.
BOE 26 organiser scholarship programme to be updated.
Accommodation
Welcome to the vibrant city-state of Singapore, where tradition and modernity seamlessly coexist. Embark on a sensory journey as you explore this multicultural melting pot. Indulge in the tantalising flavours of local cuisine at hawker centres, visit iconic landmarks, and immerse yourself in the cultural heritage of various neighbourhoods. Discover the city’s lush green spaces and pristine beaches. With its efficient public transportation system and impeccable cleanliness, Singapore is the perfect destination for both leisure and business travellers. Get ready to be captivated by this dynamic and cosmopolitan city.
Accommodation to be updated.
Thank you to The Business of Events 2025 partners & sponsors.
PARTNERS
SPONSORS
ONSITE REGISTRATION AND EVENT APP PARTNER
SERVICE PROVIDER
SUPPORTED BY
MEDIA PARTNERS
Let’s explore
Join us in hosting industry leaders, including senior business events professionals, from top international corporations, associations and PCOs. Connecting people with purpose to ideas and opportunities – the business of human connections — is what we do better than anyone else, so why not get involved.
Connect with the PCMA audience in a relaxed and informal environment, where you can:
1.Position your brand as a leader in the business events industry.
2.Align your brand with PCMA, a recognised leader in the industry.
3.Immerse the audience in your organisation’s storey in creative and innovative ways.
4.Promote your brand with PCMA’s digital coverage on social media and publication networks.
The Business of Events will provide a platform for you to build on existing relationships and create new business connections to grow your business. Get in touch with the PCMA APAC Sales team to explore opportunities!
Frequently Asked Questions
Singapore’s MRT (Mass Rapid Transit) and bus systems have an extensive network of routes that will help you zip around the city.
Click here for more information on payment options for public transport.
Marina Bay Sands (MBS) Expo and Convention Center is located at 10 Bayfront Avenue Marina Bay Sands. Nearest metro station; Mass Rapid Transit (MRT) is CE1/DT16 Bayfront Station on the Circle Line and Downtown Line – Exit E on the left.
Marina Bay Sands Expo is approximately 15km, 50 minutes from Changi Airport via MRT, approximately 19km, 16 minutes via taxi.
For more information Directions to Marina Bay Sands.
For hotel accommodations, you can checkout our recommendations here.
To enter the event area, all participants must have a name badge. Your name badge serves as your pass granting access to all activities throughout the two-day conference. Please note that a strict “no badge, no entry” policy will be enforced.
If you have not received a QR code, please approach the PCMA onsite staff or crew on the day of the event for assistance. They will be happy to assist you in obtaining your badge.
While we highly recommend registering prior to 14 April through the Business of Events website, walk-in registration will also be available. This is open on 14 April (8:00am-12:00pm) at the helpdesk.
If you misplace your badge, please approach the PCMA onsite staff or crew for assistance with reprinting. They will be happy to assist you.
Cancellation of registration must be submitted in writing via email ([email protected]). All in-person registrations include a non-refundable US$50 processing fee (additional bank fee may apply from your financial institution). Refunds will be processed within 7-14 business days.
There are no refunds for cancellations received after 7 March 2025. No refunds will be granted for no-shows registrations.
Replacement of a registered attendee by a business colleague/ co-worker must be submitted in writing via email ([email protected]) and must be dated on or before 17:00 CET on Friday 28 March 2025. These requests will not be accepted without advance written authorization from PCMA ([email protected]). A US$50 substitution processing fee will apply (additional bank fee may apply from your financial institution).
Yes. PCMA has been approved by the Events Industry Council (EIC) as a Preferred Provider of The Business of Events conference, which qualifies for CMP continuing education credit. Determination of continuing education credit eligibility or Preferred Provider status does not imply EIC’s endorsement or assessment of education quality.
The total number of hours for the 2-day event will be determined soon.
To earn the CEUs, please scan your badge QR code upon entry into any of the sessions. After each session, kindly answer the feedback form.
If you have further questions, kindly send it to [email protected].
The Business of Events: Unbound
Relive the transformative energy of The Business of Events 2024—an event that sparked innovation, challenged norms, and introduced a theme that redefined possibilities: UNBOUND.
Why UNBOUND? Because in an industry driven by change, the ability to unlearn and relearn is essential. Attendees were immersed in two days packed with insightful keynotes, interactive breakout sessions, and hands-on workshops—each designed to inspire fresh perspectives and practical approaches for crafting extraordinary event experiences.
Day Unlearn – 15 April 2024
With a powerful lineup featuring Evangeline Leong, Sally Foley-Lewis, and Scott Bales, Day Unlearn invited attendees to release outdated thinking. Through thought-provoking sessions led by industry leaders, we explored new ways to view and shape the future of events.
Day Relearn – 16 April 2024
Dominic Thurbon’s keynote on “Connecting the Dots” set the tone for a day packed with 14 immersive workshops. From mastering persuasive presentations to creatively reimagining event experiences, attendees left equipped to embrace and implement bold, forward-thinking ideas.
Explore the highlights gallery, and watch the recap video—relive the impact and prepare for an even more dynamic experience in 2025. Don’t miss out on what’s next— The Business of Events awaits your next great leap forward!
Thank you to The Business of Events 2024 partners & sponsors.
PARTNERS
SPONSORS
SUPPORTED BY
MEDIA PARTNERS
SUPPORTING ORGANISATIONS
The Business of Events: Master. Mind.
The Business of Events (BOE) 2025 converges the dual pillars of leadership within an intergenerational workforce: mastery and intellectual prowess. Building on BOE 2024’s exploration of the duality between Unlearning and Relearning, BOE 2025 unites experienced and emerging leaders for real-time discussions. Participants will delve into crucial dualities — Skill and Strategy, IQ and EQ, Personal and Professional Growth, alongside Broad and Deep Exploration — essential for navigating today’s complex business landscapes with Inspirational and Aspirational Imagination.
Day Zero Challenge | 13 April 2025
Tamsyn Barker (First Agency), Ben Taylor (Project Worldwide), and Matt Jones (a creative strategist, presented by Saxton) will lead an exclusive, closed-door session at The Business of Events 2025 by PCMA APAC. Bringing together the industry’s best minds, this focused discussion will explore some of the pressing challenges shaping the future of business events—growth, industry expertise reputation, and attracting future talent. Designed as a strategic think tank, this session will encourage fresh perspectives, shared insights, and practical approaches to help the industry move forward.
Day One: THE DUALITY OF MASTER. MIND. | 14 April 2025
Day One launches with compelling real-world AI productivity case studies and insights from our Day Zero Challenge, setting the stage for transformative discussions. The BOE Content Advisory has curated a series of breakout sessions across six pivotal themes—Technology, Creativity, Humanity, Strategy, Sustainability, and the Chinese Market—designed to sharpen both strategic foresight and creative problem-solving. These sessions will expand perspectives, equipping participants with the skills and insights needed to thrive in an era of rapid evolution.
Day Two: APPLIED LEARNINGS & INSPIRATIONS | 15 April 2025
With MASTER. MIND. still at the heart of our discussions, Day Two expands the conversation with 12 PCMA Labs—supercharging applied learning through hands-on experiences. Complementing these deep dives are two compelling plenaries: an unfiltered industry reflection on real-world opportunities and a riveting closing session on endurance, leadership, and survival—drawing lessons from 537 days stranded in Antarctica.
Thank you to The Business of Events 2025 partners & sponsors.
PARTNERS
SPONSORS
ONSITE REGISTRATION AND EVENT APP PARTNER
SERVICE PROVIDER
SUPPORTED BY
MEDIA PARTNERS
