Matt Jones

Matt Jones

Co-founder of Four Pillars Gin & Creative Strategist 
Saxton Speakers Bureau 

Matt Jones is one of Australia’s leading strategists and storytellers when it comes to the intersections of brand, business, leadership, experience, culture, technology, human behaviour and storytelling. Matt has an eclectic background, combining economics, politics, brand experience and gin.

As one of three co-founders and the brand brains behind Four Pillars, Matt Jones connects the dots between brand and purpose theory and gritty business and delivery reality. His storytelling is insightful, engaging, energising and (perhaps most important) highly relatable to all kinds of businesses.

Matt is obsessed with sport, food, photography, wine, film, travel, politics, fiction, architecture, technology, design, hotels, ideas, experiences, cinema, contemporary art, human behaviour, ideas and (yes) gin.

He works in, speaks about, and connects the dots, between all of the above areas and is a former panellist on The Gruen Transfer.

In December 2013, he was one of three founders to launch Four Pillars Gin, which quickly became the number-one-selling craft spirit in Australia. Four Pillars Gin is an overnight small business success story five years in the making.