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Monday, 14 April 2025
DAY ONE:
THE DUALITY OF MASTER. MIND.
The Business of Events (BOE) 2025 converges the dual pillars of leadership within an intergenerational workforce: mastery andintellectual prowess. Building on BOE 2024’s exploration of the duality between Unlearning and Relearning, BOE 2025 unites experienced and emerging leaders for real-time connections. Participants will delve into crucial dualities — Skill and Strategy, IQ and EQ, Personal and Professional Growth, alongside Broad and Deep Exploration — essential for navigating today’s complex business landscapes with Inspirational and Aspirational Imagination.
Day One launches with compelling real-world AI productivity case studies and insights from our Day Zero Challenge, setting the stage for transformative discussions. The BOE Content Advisory has curated a series of breakout sessions across six pivotal themes—Technology, Creativity, Humanity, Strategy, Sustainability, and the Chinese Market—designed to sharpen both strategic foresight and creative problem-solving. These sessions will expand perspectives, equipping participants with the skills and insights needed to thrive in an era of rapid evolution.
9.00am to 9.59am | ARRIVAL CONNECTIONS & REFRESHMENTS
10.00am to 11.59am | DAY ONE START-OF-DAY PLENARY
Opening Keynote | AI: Your Productivity Superpower by Dr Ayesha Khanna
Discover how artificial intelligence is transforming work performance, enabling professionals to achieve more with less effort. This keynote reveals practical AI strategies that boost productivity, creativity, and efficiency across industries, demonstrating how intelligent tools can become your most valuable workplace ally.
Key Highlights:
– Real-world AI productivity case studies
– Actionable implementation strategies
– Ethical and practical AI integration techniques
Dr Ayesha Khanna, Addo
Opening Segment | Master. Mind. by PCMA APAC
Keynote | Day Zero Insights by Matt Jones – brought to you by Saxton Speakers Bureau
Matt Jones, having observed both sessions on Day 0, will present his key findings and unveil critical themes that emerged. His insights will shape the talking points for the rest of the conference, setting the stage for deeper discussions and transformative ideas throughout The Business of Events 2025.
12.00pm to 1.29pm | LUNCH & COMMUNITY CONNECTIONS
1.30pm to 2.59pm | 6 X CONCURRENT BREAKOUT SESSIONS
#1 Tech curated by Ronald Lim |
TECH IN ACTION: EMPOWERING EVENT EXPERIENCES THROUGH INNOVATION
From AI to Innovation. Explore the game-changing technologies transforming event connections, engagement, and inspiration.
Andrew Everingham,
CAPITAL-e Marketing & Events
Michael Magafa, Encore APAC
#2 Creativity curated by Tamsyn Barker |
THE FUTURE OF EXPERIENTIAL EVENTS
Explore the latest experiential marketing trends and how storytelling, technology, and culture elevate events into transformative brand experiences.
Farin Salleh, Creative Strategist
#3 Humanity curated by Ben Taylor |
PEOPLE ARE OUR BUSINESS
Culture shapes success. Explore how people and organisational dynamics influence outcomes, setting the course for the future of work.
Deborah Peterson, Metis Group Pte. Ltd.
Lizbeth Pal, Creative Strategist
Matt Jones,
Four Pillars Gin & Creative Strategist
Brought to you by Saxton Speakers Bureau
Nicolle Jayne Sing, DarkHorse
#4 Strategy curated by Kerry Lau |
CULTIVATING STRATEGIC THINKING
Stay ahead. Cultivate strategic thinking to enhance resource gathering, drive innovation, and fuel sustainable growth.
Leonard Hoops,
Visit Indy & PCMA Global Board Member
Manisha Seewal, Redhill Communications
#5 Sustainability curated by Ronald Lim |
SMALL STEPS, BIG IMPACT: ACHIEVABLE SUSTAINABILITY FOR EVENTS
Discover practical steps for event sustainability with beginner-friendly strategies, real-world cases, and a budget-friendly Sustainable Events Toolkit.
Dee Dee Quah, CMP CED SEPC
Adj Assoc Professor
Medical Conference Partner
#6 China Market curated by Flo Chua |
MASTERING THE NUANCES OF THE CHINESE MARKET
Uncover key pitch oversights, evolving Chinese customer behaviours, and strategies to navigate procurement and craft engaging value propositions.
3.00pm to 3.59pm | AFTERNOON CONNECTIONS & REFRESHMENTS
4.00 pm to 5.29pm | DAY ONE END-OF-DAY PLENARY SESSION
Host Destination Highlight | Address by Melissa Ow, Chief Executive, Singapore Tourism Board
Melissa Ow is the Chief Executive of the Singapore Tourism Board (STB), overseeing Singapore’s development as a premier travel destination. Before this, she served as Executive Vice President at the Economic Development Board (EDB), enhancing Singapore’s global business brand. Earlier, as STB’s Deputy Chief Executive, she played a pivotal role in attracting major tourism investments and events to Singapore. She holds a Bachelor of Arts in Business Economics from the University of Leicester, UK, and a Master of Business Administration in International Management from the University of London. In recognition of her contributions to nation and economy building, she received a silver Public Administration Medal in 2015.
Melissa Ow, Singapore Tourism Board
Keynote | Azran Osman-Rani – brought to you by Saxton Speakers Bureau
Breakthrough Mindsets for Breakthrough Performance
Azran shares his entrepreneurial journey of building businesses that challenged industry status quo across a diverse range of industries, from heavily-regulated and capital intensive industries like building an airline from scratch, to the fast-moving video streaming and digital health sectors. In each case, he shares the questions that he asked to challenge strongly-held industry beliefs that inspired innovative business models that were never done before. He invites the audience to think about what limiting beliefs might they hold in their careers and industries. He offers three frameworks and tools to master our minds and turn fear and risk into action to move faster and learn quicker than our competition, and build a culture of speed and agility in our teams.
Azran Osman-Rani, Naluri
Brought to you by Saxton Speakers Bureau
5.30pm to 7.00pm | COCKTAIL RECEPTION AT MARINA BAY SANDS