Sunday, 13 April 2025

DAY ZERO CHALLENGE

(BY INVITATION ONLY)

Tamsyn Barker (First Agency), Ben Taylor (Project Worldwide), and Matt Jones (a creative strategist, presented by Saxton) will lead an exclusive, closed-door session at The Business of Events 2025 by PCMA APAC.

Bringing together the industry’s best minds, this focused discussion will explore some of the pressing challenges shaping the future of business events—growth, industry expertise reputation, and attracting future talent. Designed as a strategic think tank, this session will encourage fresh perspectives, shared insights, and practical approaches to help the industry move forward.

2.00pm to 3.30pm | DAY ZERO CHALLENGE: CONCURRENT INSIGHTS BY TAMSYN BARKER & BEN TAYLOR

Room 1: MASTER.
Facilitated by Tamsyn Barker

The “Master” Room facilitated by Tamsyn Barker – In this room, participants will focus on the mastery perspective of our industry. Deep skillset across several disciplines, focused and detailed operations execution, adaptability and consistency. Participants in this room would explore adaptability framework for future proofing and new skill development.

Tamsyn Barker, FIRST Agency

Room 2: MIND.
Facilitated by Ben Taylor

The “Mind” Room facilitated by Ben Taylor – In this room, participants utilise their intellectual prowess, imagination capability, analytical thinking and cognitive agility. Participants in this room would imagine a new narrative that elevates our industry value and new ways of thinking that drive progressive business models.

Ben Taylor, Project Worldwide

3.30pm to 4.00pm | Break

4.00pm to 5.00pm | DAY ZERO CHALLENGE: INTEGRATED INSIGHTS BY MATT JONES – brought to you by Saxton Speakers Bureau

After deep diving into Master. and Mind., we reunite for a powerful shared dialogue. Matt Jones, having observed both sessions, will thread together key insights, uncovering common themes and contrasting perspectives. This interactive exchange bridges experience and innovation, turning individual reflections into collective intelligence.

Matt Jones, Four Pillars Gin & Creative Strategist
Brought to you by Saxton Speakers

6.00pm to 8.00pm | OFFSITE COCKTAIL RECEPTION