Webinar: Get Strategic or Get Left Behind

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Are you yearning to be treated with more respect at work?
Are you frustrated by the misconception that what you do for a living is just glamorous and fun?
Does the thought of more hands to help complete the myriad of tasks you’re juggling sound appealing?
Would you like the compensation and career path that truly represents your talent and time?

Those things and more are within reach. All we have to do is what Christy calls, the ‘Strategic Planning Principles’. Learn about her plan which calls for an industry-wide evolution transforming event planners into strategic planners. Learn what that means, when it can happen, why it matters, and how you can help create this much-needed change.

  • Understand and appreciate the difference between an event planner and an event strategist.
  • Develop the confidence and gain the vocabulary to articulate why events are essential for the health of your company’s marketing and sales strategy.
  •  Leave motivated and able to position yourself and the industry as a whole as the skilled profession it is.

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 00:56:40
  • Date: 11/14/2017
  • Speaker:

CMP Certification

  • EIC Status: Approved
  • CMP-IS Domain: A. Strategic Planning
  • Clock Hours: 1.0

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