PREVIEW MODULE 1 FOR FREE

Data Basics Crash Course

Participate in Intelligent Conversations About Your Data Needs

Between August 4–13, 2021, we’ll be enhancing our technology and performing core system updates to streamline your online experience with PCMA, including the Catalyse Forum & Directory. We apologize for any inconvenience. Please contact:

  • [email protected] if you need membership changes or to purchase a membership, register for an event, or other general information.
  • [email protected] if you need to purchase an educational product, such as the Digital Event Strategist certification course or 7 Change Actions.

PCMA is excited to offer the first module of our Event Data Strategy Certificate Course for FREE. This crash course serves as a primer that enables business event professionals to have intelligent conversations about their data needs and strategy. It covers a glossary of useful terms and data types that apply to business events, and looks at common metrics and data categories used to determine ROI, identify bottlenecks, and predict future success.

Check out this introductory module for free, then take the rest of our Event Data Strategy Certificate Course to learn how to turn your event data knowledge into performance elevating insights and drive business value.

YOU’LL LEARN HOW TO:

  • Speak confidently about data and data management fundamentals
  • Compare different types of data with respect to their uses and practical applications
  • Relate traditional high-level event key performance indicators to data strategy
  • Ensure compliance with data privacy standards

MEET THE EXPERT

Chloe Richardson

VP Senior Corporate Relations, Explori

Between August 4–13, 2021, we’ll be enhancing our technology and performing core system updates to streamline your online experience with PCMA, including the Catalyse Forum & Directory. We apologize for any inconvenience. Please contact:

  • [email protected] if you need membership changes or to purchase a membership, register for an event, or other general information.
  • [email protected] if you need to purchase an educational product, such as the Digital Event Strategist certification course or 7 Change Actions.

Data Basics Crash Course

FREQUENTLY ASKED QUESTIONS

A: This is a free course that includes the first module of the Event Data Strategy Certificate Course. To earn your certificate, you must purchase the entire Certificate Course here and complete modules 2-4 in addition to this module.

A: Yes, following enrollment in the Data Basics crash course, you will be able to access all lesson content via your My Purchases page. All lesson content will be available on-demand for you to complete at your own convenience.

A: You will continue to have access to the course content for 365 days.

A: You can email [email protected] and you can expect a response within 2 business days.

QUESTIONS ABOUT THE DATA BASICS CRASH COURSE?