Develop Your Digital Event Skills

Producing a successful digital event has never been more important to our industry. The PCMA Digital Event Fast Track will accelerate your ability by curating core lessons from our Digital Event Strategist [DES] certification course. You’ll be able to develop a plan, build a strong support team, deliver valuable content and produce a seamless, engaging experience — all on a shortened timeline.


Digital Event Strategic Planning focuses on your ability to clearly articulate a digital event plan in a one-page overview that leaders of your organization can buy into. The lesson covers various meeting types and strategies to align the digital technologies, as well as the considerations that go into building a “dream team” of suppliers, internal staff and volunteers.

After completing this lesson, you’ll be able to:

  • Identify the differences among a Live, Simu live and On Demand session or event.
  • Review a variety of event types and strategies to best align events with the right technology.
  • Explore the types of events that are better-suited for self-service platforms vs. full-service platforms.

Time to Complete: 1.5 hours

User Experience & Engagement explores how to define your audience, understand their learning and engagement needs, and develop strategies for creating connections with them online. It also focuses on audience experience strategies for leveraging engagement tools and technology. This lesson will help you map out the entire content and attendee journey for the life of your digital event.

After completing this lesson, you’ll be able to:

  • Define desired attendee outcomes for attending your event.
  • Explore engagement tools appropriate for your attendees.
  • Develop an attendee experience path for your digital event.

Time to Complete50 minutes 

Content Strategy, Creation & Delivery explores the best practices that will allow you to significantly influence your audience and extend the ROI of your digital events through quality content that can be repurposed to drive results after the event. It also covers how to collaborate with speakers and effectively crowdsource to curate content that your audience needs while translating those preferences into effective session design.

After completing this lesson, you’ll be able to:

  • Define the desired action you want attendees to take during and after your event.
  • Design a draft session agenda and a plan for how participants will engage with your content (determine the sequential actions they take for each activity).
  • Develop a speaker training program to ensure quality control and attendee participation.

Time to Complete: 45 minutes

Building the Digital Environment explores examples of detailed project plans and timelines to organize the various moving parts of a digital event. You’ll examine the skillsets, internal collaborators and external support necessary to produce and launch your digital event. This includes a discussion on how to build out a digital environment that properly represents your brand and fosters engagement and interactivity.

After completing this lesson, you’ll be able to:

  • Develop a project plan and timeline for your digital event to share with internal and external teams.
  • Build a plan for the format(s) of your session delivery.
  • Categorize the interactivity tools that will be most useful to your participants.

Time to Complete: 50 minutes

Planning the Live Event delivers strategies for ensuring that your speakers, your digital environment and your team are ready for go-live day. This includes determining how many team members or subject matter experts you should dedicate to engagement and monitoring live polling, social media, and the back end of the platform. This lesson concludes with the best practices for finding, vetting and coaching speakers, including day of action items and responsibilities to consider when launching your digital event.

After completing this lesson, you’ll be able to:

  • Assess the time commitment for speakers and create an expectation outline.
  • Measure registration numbers to determine the number and type of team support roles needed for the live event.
  • Define characteristics of a successful digital event speaker to aid in selecting the right speakers for your audience.

Time to Complete: 34 minutes



MARCH 27, 2020: We’re enhancing our purchasing system this weekend. If you see a “null object” error in your cart, please continue your transaction.

Digital Event Fast Track

A la carte

  • Pick and choose which lesson(s) you need
  • 1 to 1.5 clock hours per lesson
  • Self-paced
  • Each lesson comes with accompanying resources
  • 1-year access
$135 EACH

$185 for non-members

Digital Event Fast Track

Full package

  • 5 lessons
  • 7 clock hours
  • Self-paced
  • Supplementary resources
  • Learner’s guide as a recommended navigation path through the program
  • 1-year access

$550 for non-members

Enterprise-pricing is available. Complete the contact form below and we’ll be in touch.


While the full, 10-module DES course offers a more robust learning experience that leads you on the path to certification, the 5-module PCMA Digital Event Fast Track sets you up to gather and absorb essential information to pivot more quickly toward virtual event adoption.

The PCMA Digital Event Fast Track will accelerate your digital event mindset while expanding your virtual conferences and livestream skillsets. From beginner to intermediate to advanced, participants will benefit from experienced subject matter expert perspectives to get your digital event adoption up and running, while furthering ideas and knowledge for future virtual event planning.

The PCMA Digital Event Fast Track gives your organization new digital event thought leader(s) and experts and provides realistic options to include digital extensions to F2F meetings or host standalone events. By having the skillsets “in house” to plan and produce virtual business conferences/events, your organization can further extend its reach, audience and revenue opportunities.

Yes. The Fast Track bundle is worth 7 of the 25 clock hours needed to sit for the DES final exam. The full DES course counts for 14 of 25 clock hours. The remaining 11 can be fulfilled by viewing suggested webinars/sessions. Suggested list is included with full course purchase.

Yes. A 50% discount is provided for the full course price.

While each lesson takes about 1 hour to view, there are supplemental resources you should use as a guide to implement best practices and techniques into your overall digital event strategy. Estimated total time commitment is 15 hours.

Founding Sponsor of PCMA Digital Experience Institute

Supporting Service Provider of PCMA Digital Experience Institute


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