Convene asked business event industry professionals and suppliers to take our survey about the COVID-19 pandemic’s effect on the industry. In total, 1,776 people responded.
The COVID-19 pandemic has, as we all know, hit the business events industry with unprecedented force. To get a sense of how business events professionals are responding, PCMA sent out an email invitation on April 1 to its database of event planners and suppliers to participate in a survey on the coronavirus’ effect on them, their organizations, and their events. The link to participate was also included in PCMA newsletters and on social media. A total of 1,776 people responded to the survey over five days; 69 percent (1,230 individuals) identified as business event professionals.
Here are highlights of their responses:
While the majority of respondents — 57 percent — who work for an organization said their employment has been unaffected by the COVID-19 pandemic, 12 percent said that their salary has been reduced and 6 percent have had to lay off other team members. Those results likely skew lower than the reality. Since PCMA’s email database is comprised largely of business rather than personal addresses, those who have been furloughed or laid off would not likely have received the invitation to participate unless they responded via social media.