Convene asked business event industry professionals and suppliers to take our survey about the COVID-19 pandemic’s effect on the industry. In total, 1,776 people responded.
To get a sense of how the events industry is responding to the unprecedented business disruption caused by the coronavirus pandemic, PCMA sent out an email invitation on April 1 to its database of planner and supplier professionals to participate in a survey. The link to the survey was also included in PCMA newsletters and on social media. A total of 1,776 people responded to the survey over five days; 69 percent (1,230 individuals) identified as business event professionals; 31 percent (546) identified as suppliers serving business events professionals. The largest percentage of respondents work for DMOs (22 percent), and the majority of all respondents (56 percent) work in the sales and marketing role in a variety of sectors.
Here are highlights of suppliers’ responses: