One of the benefits of social media is the ability to eavesdrop on conversations about your event or brand digitally. These insights help you understand what individual customers like, dislike, and need from your content, programming, and people.
Conducting salary surveys can uncover wage inequity, like Convene's Salary Survey, but the more targeted approach to combat this issue is salary transparency.
Immersive experiences are attracting attention in an increasingly distracted world but applying a human-centric approach can be challenging.
There is an on-going change in the way events do business and what they measure as success. Experts in this session will discuss the different event business models to focus on various value propositions from profit driven models to purpose driven models. Join the session to ask yourself – Why are you doing events and what does that mean for your event business model?
Join us for a Convening Leaders 2023 preview as we walk you through what you need to know before arriving digitally or in-person in Columbus. Learn about education themes, networking events, the CL23 platform and how to make the most of your Convening Leaders experience.
Traditional event marketing is struggling. Your audience no longer responds to email, social, or paid ads like they did in 2019. Everything and everyone is now digital.
Modern event production is different. It doesn’t feel the same, nor does it cost the same. Plus it requires you to think about your in-person, hybrid, and virtual events differently from concept to execution.
Have you considered continuing your personal and professional growth in the events industry through graduate education? PCMA is excited to partner with George Washington University’s Master of Science in Tourism, Hospitality and Event Management (MSTHEM), offering up to a 25 percent tuition discount for PCMA members.
In this webinar, Honeycomb Strategies will share how events that truly consider environmental and social impacts can enhance brand, streamline event flow, and create a more meaningful experience for attendees and maybe even get to net zero carbon!
The virtual event industry has been quite a rollercoaster ride the past 3 years and we’ve sat front row the whole time. I’m excited to share the trends I’ve observed from the past years and the tech game changers that are yet to come.
After two tumultuous years, how has the event tech industry changed? What trends will continue in 2023? How will they affect your events? There’s only one person we need to ask: Julius Solaris.
Event marketing transformed during the pandemic, and it’s changing again. Rapidly. Learn from two of the best in our industry and bring your audiences back. In-person and online.
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