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refunds

Handling Refunds For Events Rescheduled Due to COVID-19

PCMA’s Catalyst community offers members a platform to ask each other questions, share ideas, or, as the website says, “communicate and collaborate.” Here’s a sampling from a recent Catalyst discussion about how to handle refunds after rescheduling an event due to COVID-19.

digital events

Time Is a Major Consideration for Digital Events

Event strategists are being called upon to quickly transform face-to-face experiences into digital events in response to travel restrictions and social distancing measures imposed worldwide due to COVID-19.

coronavirus

Leading Your Team Through COVID-19

How can business leaders manage the stress and uncertainty surrounding the coronavirus pandemic? According to Jerry Colonna, it’s all about embracing fear instead of denying it.

covid-19

Looking Ahead to May Events

Strategists share advice on the PCMA Catalyst forum about what steps they are taking — including invoking force majeure — for events planned in May.

virtual event

8 Steps for Marketing Your Virtual Event

During the COVID-19 pandemic when gathering in person is not possible, many brands are pivoting to virtual events. To create an audience for your next virtual event, consider these best practices.