Research: Trade Shows Remain Top Marketing Investment
The “Marketing Spend Decision Report,” CEIR’s latest research, gives the exhibitions industry a shot of confidence.
The “Marketing Spend Decision Report,” CEIR’s latest research, gives the exhibitions industry a shot of confidence.
Two different Convene Podcast conversations recorded months apart, one with future-of-work researchers Sandra Peter and Kai Riemer and another with AI strategist Álvaro Meléndez, arrived at a similar conclusion: As AI accelerates information abundance, it only makes the value of live events, trust, and human connection more pronounced.
Being intentional about integrating art into the design of a program gives the participant experience an added dimension.
The global business events industry can play a role in countering the world’s rising levels of distrust.
For years, event marketers would update last year’s budget, refresh the creative, promote the timeless value proposition, target the core audience, and optimize around the same benchmarks. But in a world shaped by generational shifts in the workforce, late registration behavior, economic uncertainty, AI advancements, and seemingly infinite competitors for the time and attention of our audiences, this familiar approach no longer works. Here’s what to do instead.
Two conferences — the Joint Mathematics Meetings and Bridges — help mathematicians explore the connection between math and art.
How art deepens connection and opens participants to new ways of thinking at — and about — events across a swath of sectors.
The Salary Survey is now open — and we want to hear about your compensation, workload, career growth, and workplace expectations to help paint a picture of the industry.
Art lights up social networks in our brains.
Business and art are considered unrelated disciplines, but artists and event organizers share a common goal, says entrepreneur and educator Nir Hindie: creating meaningful experiences.
Adam Rosendahl’s Late Nite Art workshops use storytelling, music, and drawing to break down barriers and unleash creativity.
The European Congress of Radiology’s 2026 annual meeting used its venue’s built-in 3D and LED capabilities to to bring ancient Greek mythology — and the program’s “Rays of Knowledge” theme — to life.