SOS From an Overworked Events Planner
Here’s some recent advice from planners on the PCMA Catalyst forum on how to convince the boss that you need more help — a challenge many event planners voiced in Convene’s recent Salary Survey.
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How One Conference Sponsor Achieves High ROI
Since 2011, the Wound, Ostomy and Continence Nurses Society has partnered with medical product manufacturer Hollister Incorporated to offer Library Pass, a physical card with a code that gives registered attendees access to all the educational content from the organization’s annual event.
Embarrassment: The Key to More Creative Workshops?
Recent research demonstrates that sharing personal stories of embarrassment can be a powerful tool to generate creativity in group business settings.
How to Encourage Innovation on the Job
In theory, innovation is critical to moving businesses forward. But in a recent Fast Company poll of more than 3,000 workers, only 63 percent said their current workplace actively encourages new ideas. Here’s why experts say that holds everyone back.
Are You Allowing Your Multifaceted Attendees to Share Other Talents?
Over the last 16 years here at Convene, I’ve trained my eye to pick up nuggets about conference business in other places outside of our industry channels. There’s a practical element to the little thrill I get — I can usually use what I find as fodder for our content. But I also think: There
7 Things That Can Only Happen at a Live Event
Most of our content and connections now come to us virtually, but live events still remain the most powerful medium, says 360 Live Media’s Don Neal. Here are seven reasons why.
Car Wash Show’s Shiny, New Approach to Event Marketing
At 9,500 participants and 400 exhibiting companies, The Car Wash Show 2019 was International Carwash Association’s (ICA) largest show ever. It didn’t get there by staying stuck in neutral.
Plant-Based Event Menus on the Rise
Whether consumers are cutting back on — or giving up — eating meat for ethical, environmental, or health reasons, it’s a trend dominating headlines. Here’s how one convention center chef handles requests for plant-based, creative F&B — including what she prepared for a totally plant-based meal for 1,000 at a nutritional conference.
Help Attendees Maximize On-Site Experiences — Before They Even Pack
Your attendees are likely too busy to preplan their experience at your event. To ensure their ROI, consider taking a cue from Dreamforce’s weekly broadcast approach to pre-conference engagement.
How to Make Non-Drinkers Feel Welcome at Your Events
It’s predicted that more of your attendees will want to be served alcohol-free beverages at your networking receptions and meal events. Here’s how to go beyond the standard club soda with a twist to craft a more memorable drink experience.
What to Include — and Skip — When Collecting Attendee Data
Velvet Chainsaw Consulting’s Dave Lutz suggests you hone in on five buckets to refine your customer-intelligence strategy.
Should Event Teams Suit Up or Dress Down?
Issues on planners’ minds are sparking discussion on the PCMA Catalyst forum. Here’s some recent advice on whether event teams should be in business attire or something more casual.