Shawn DuBravac will present an action-oriented framework to help event strategists prepare for the future at PCMA Business Events Summit 2026, held at Puerto Rico’s El Conquistador Resort. Photo by Jacob Slaton / Whatever Media Group.

Built for Change: The Planner Advantage

Futurist Shawn DuBravac contends that meeting planners are already wired for change — now it’s time to harness it. In “From Operator to Orchestrator,” he shows how shifting from task-focused execution to strategic leadership can elevate an event professional’s role. It’s a mindset shift that turns everyday adaptability into a forward-looking advantage in today’s fast-changing world and the near future.

Thinking at your highest level — cutting through noise, testing ideas before they harden, finding clarity when everything feels complex — doesn't happen in isolation. Photo by Jacob Slaton / Whatever Media Group.

What It Means to Be a ‘High-Signal’ Thinker in a Noisy World

Holly Ransom has long established herself as an expert emcee and moderator at PCMA’s Convening Leaders conferences. As PCMA’s Business Events Summit opening keynoter, Ransom revealed her fluency in leadership skills, sharing how she has combined what she has learned from speaking to hundreds of organizational leaders with her own high-stakes experiences to help the audience focus on what matters most.

Business professor Nir Hindie, founder of The Artian, speaks frequently about the relationship of art to business, and business events.

Thinking Like an Artist

Business and art are considered unrelated disciplines, but artists and event organizers share a common goal, says entrepreneur and educator Nir Hindie: creating meaningful experiences.

Business acquaintances embracing at a business meeting

AI Is Making Human Connection Scarcer — And More Valuable

Two different Convene Podcast conversations recorded months apart, one with future-of-work researchers Sandra Peter and Kai Riemer and another with AI strategist Álvaro Meléndez, arrived at a similar conclusion: As AI accelerates information abundance, it only makes the value of live events, trust, and human connection more pronounced.

Sometimes two perspectives are better than one, one of the many ways that art helps make meaning for event attendees.

Art for Events’ Sake

Being intentional about integrating art into the design of a program gives the participant experience an added dimension.

Global Business Events Week 2026 was a chance for the entire industry to come together with one voice.

A Trusted Source

The global business events industry can play a role in countering the world’s rising levels of distrust.

Every event marketing team is moving into the future, but it doesn't have to be painful.

5 Ways to Move From Default Mode to Intentional Marketing

For years, event marketers would update last year’s budget, refresh the creative, promote the timeless value proposition, target the core audience, and optimize around the same benchmarks. But in a world shaped by generational shifts in the workforce, late registration behavior, economic uncertainty, AI advancements, and seemingly infinite competitors for the time and attention of our audiences, this familiar approach no longer works. Here’s what to do instead.

"Searchlight Rays" by Karen Amanda Harris was part of the 2025 Bridges exhibit.

Factoring Art Into Meeting Design

Two conferences — the Joint Mathematics Meetings and Bridges — help mathematicians explore the connection between math and art.

Working in the business world, Nir Hindie kept noticing the many connections between artists and entrepreneurs.

Artful Experiences

How art deepens connection and opens participants to new ways of thinking at — and about — events across a swath of sectors.

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