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Inside WorldatWork’s Speaker Coaching Program

WorldatWork’s Courtney Mesmer developed a speaker coaching program to improve the participant experience at her organization’s annual conference. That initiative not only transformed the conference but rippled throughout the organization.

man with fucsia mohawk in blue suit coat

‘Organizations Don’t Change. People Do.’

Behavioral change management expert Dominic Thurbon on three challenges that leaders who are serious about change must grapple with. He will facilitate a session April 16 at PCMA APAC’s The Business of Events conference at Marina Bay Sands in Singapore.

Attendees Want Less Flash, More Substance

Research from Freeman reveals that attendees value hearing from industry experts and from each other more than celebrity keynotes. It’s even more highly prized, the research suggests, than open bars.

3 people using laptop

Who Is More Creative: Humans or Gen AI?

The thinking about generative AI so far has been that it is best at rote tasks and cannot compete with human ingenuity. But research from The Wharton School and Cornell University suggests otherwise.

conference hall with filled seats and panel on stage

The Lasting Legacy of Medical Meetings

Amidst debate over intermittent fasting, release at American Heart Association of a new study underscores the crucial function of medical and scientific gatherings in sharing research with the public.

What’s Keeping Women out of the Business Events C-Suite?

Women make up 70 percent of the global events industry workforce yet hold only 16 percent of the top management positions, according to a new research report. We talked to Business Events Sydney CEO Lyn Lewis- Smith, who spearheaded the report with the PCMA Foundation, about what can — and should — be done to help women climb the ladder.

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