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Three Trends for Better Events

Looking at how three trends identified in the PCMA Foundation and Marriott “Future of Meetings & Events” report — sense of place, multimodal design, and bigger than oneself — resonate for planners.

digital detox

Start Your Day With This Simple Routine

Most of us check our phones as soon as our eyes open. Here’s a better alternative to that routine — and some advice for a less stressful afternoon and evening, too.

event review

How You Can Secret Shop Your Event

Want to know how your meeting looks to your attendees? Put yourself in their shoes and secret shop your own event. Post-show surveys from attendees are a great way to collect feedback after your event, but secret shopping your own meeting can reveal the good, the bad, and the ugly. This approach can help you

Educon F&B

Creating a Buzzy Breakfast at Conferences

The JW Marriott Los Angeles LA LIVE team recreated a 1950s diner for breakfast at PCMA’s recent EduCon. The result? Attendees could scoot into a booth to sit and chat instead of juggling a muffin and latte while standing. And the retro theme was an immediate conversation starter.

Is Experiential Marketing the Most Effective Form of Brand Marketing?

According to 77 percent of respondents from a recent report by Agency EA, experiential marketing has proven to be the most effective form of marketing for their brands. Agency EA broke it down for Convene, using Samsung’s 10th annual Galaxy Unpacked as an example.

Two Ways to ‘Engineer the Unexpected’ at Events

If we are going to dedicate the time, money, and resources to bring people together, then we owe it to them to create a space that changes them in some way. I love the idea of engineering the unexpected.