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Food is central to my Italian heritage, so of course I gravitated toward food-related trends identified by VML Intelligence, the futurism, research, and innovation unit of global creative agency VML, in its “The Future 100: 2024” report, which identifies 100 trends across industries that will shape our world this year and beyond.
We’ve got two handfuls of easy ways to generate engagement for your event on social media.
One trend in VML Intelligence’s “The Future 100: 2024” report is “Well Ambition,” meaning that “wellbeing is no longer sacrificed on the altar of ambition.” It’s an important message for business events professionals.
This top trend for 2024, according to VML Intelligence’s “The Future 100: 2024” report, could be key to fulfilling what your audience most wants to get out of attending your event. They just may not recognize it themselves.
“What gets measured, gets managed,” is a phrase coined by management guru Peter Drucker. For annual conferences, this is best accomplished by identifying and adopting a combination of leading and lagging performance measures.
TED’s chief program and strategy officer on how TED — and the business events industry — has evolved post-COVID.
Business events industry respondents to the latest PCMA EMEA Engagement Survey said that the No. 1 priority for their employers is collaboration and strategic partnerships. Meanwhile, opportunities to collaborate with their peers was often cited by event organizers as the one thing they would like to see at an industry event. This emphasis on working together suggests how the industry is charting a path forward.
How two CVBs — Visit Cincy and Visit Savannah — are managing group business during the transitionary period when their convention centers’ renovation projects are underway.
If you’ve ever wondered if there’s a right way to offer someone advice, here’s some, well, advice: Try active listening.
Event apps can enhance the in-person event experience for attendees — but you’ve got to get them to engage first. Here are a few tips on how to encourage app use before and during an event.
In VML Intelligence’s “The Future 100: 2024” report, one new trend spotlighted is how the travel and tourism industries are becoming more inclusive to neurodiverse travelers and attendees — but this is not a new trend for Convene.
Here’s how to make Black history come alive for event participants, any time of year.
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