What Is the Job to Be Done by Your Event?
The Jobs to Be Done theory about serving customers may not be new but it’s worth re-exploring to find fresh applications to the business events industry.
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The Jobs to Be Done theory about serving customers may not be new but it’s worth re-exploring to find fresh applications to the business events industry.
How the Annual Biomedical Research Conference for Minoritized Scientists is designed to further attendees’ academic and career pursuits — from the exhibit hall to a standout closing session featuring event alumni.
Your packed education program will leave participants feeling overwhelmed unless you provide opportunities for them to synthesize their experience. Here’s how.
VML Intelligence’s Future 100 trend forecast highlighted “Luddite Mode” — Gen Z’s desire to find moments of calm away from modern technology. How are events catering to this need?
Humans faced off against AI in an event-planning competition at PCMA Convening Leaders 2024, and the result of the exercise shines a light on industry gaps and opportunities.
Real-world examples of ways to make sure your event attendees don’t get lost in the crowd at large events.
At Convening Leaders 2024, marketing and communication expert Sherron Washington shared tips for deescalating tense discussions at work.
VML Intelligence’s Future 100 trend forecast spotlights “Imagination Stores,” digital retail spaces created with the help of gen AI. How might that trend translate to the business events industry?
The hybrid Annual Biomedical Research Conference for Minoritized Scientists draws culturally diverse attendees from wide-ranging scientific disciplines for a “remarkable experience.”
How the European Association of Archaeologists’ annual conference in Belfast wove Northern Ireland’s rich history — and its current residents — into its program.
Listening is a skill essential to the knowledge exchange that takes place at business events, but how can organizers cultivate better listening behavior among our audiences? Convene reached out to four listening experts and one of the world’s top experts on coaching for their advice.
In order to listen, you first have to be quiet — or shut the eff up, as bestselling author Dan Lyon puts it in his recently published book.